Video Marketing

2 examples of great nonprofit video storytelling

jcsocial's picture

Last night I attended a pretty standard nonprofit fundraising event – a fashion show at a local restaurant, complete with silent auction.

The event was very well put together, but what stood out to me most were the two videos played during the introductions.

The first was from Bottom Line. While longer than I normally recommenced (clocking in a 6 minutes 46 seconds), I enjoyed the way they immediately opened with the faces and stories of Bottom Line graduates, describing what a college degree means to them.

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