social media marketing

New Features on Pinterest You Should Know About

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Pinterest has been busy!

Reaching 70 million users and 2.5 billion monthly pageviews, Pinterest has been growing like a weed – a very popular weed that marketing professionals should not ignore.

We all know why I love Pinterest, especially for nonprofits. My top 3 reasons:

1)     Pinterest is growing leaps and bounds.

2)     Pinterest is where women are, and women tend to give more to charity on average.

NetSquared Boston Members Host Marketing and Social Media Workshops

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By Paula Cohen and Kat Friedrich

How can one use online tools to attract clients and sell products? Over 100 small business and nonprofit staff gathered at the Tri-County Regional Vocational Technical High School in Franklin, Mass. on March 23 for a day of workshops on social media and online marketing.

NetSquared Boston members promoted, hosted and attended the event. One of our meetup’s assistant organizers, Julia Campbell, delivered a presentation about the social media site Pinterest.

Nonprofits, don’t be afraid to “think small” on social media

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Much has been written about the importance of creating, testing and measuring large scale, all-encompassing social media strategies for nonprofits.

Creating a plan and a strategy for your social media efforts is certainly important.

But the reality remains – for many small-shop nonprofits, this kind of large-scale, long-term planning can be intimidating.

So what can you do on a smaller scale?

You may need to raise the entirety of your annual budget each year. You may be focused on a capital campaign. You may have a shelter to run and mouths to feed.


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