online communities

Meet the 4 Types of People Who Make Up Your Online Community [Infographic]

jcsocial's picture

Nonprofits tend to lump all of their constituents into just a few boxes – staff, volunteers, donors and clients.

Within that box, these groups of constituents often get lumped further into just one category. “Our donors aren’t online!” “Our clients don’t want to receive text messages.” “Our staff is not tech-savvy.”

10 Ways to Build Loyalty Among Your Online Community Members

jcsocial's picture

It seems to me that nonprofit social media campaigns are still focused on the numbers game – collecting the most Likes on Facebook, the most Twitter and Pinterest followers and the most views on YouTube.

Building up sheer numbers of Likes and views, without motivating people to take action, is misguided.

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