SEO stands for search engine optimization and is used to refer to how highly a website ranks on search engines like google. At Phil we often hear SEO spoken about as if it’s a physical product that can be purchased off the shelf: if only it were that simple.
An SEO optimized website is essential to ensure that people googling for your organization can successfully connect with you.
It seems to me that nonprofit social media campaigns are still focused on the numbers game – collecting the most Likes on Facebook, the most Twitter and Pinterest followers and the most views on YouTube.
Building up sheer numbers of Likes and views, without motivating people to take action, is misguided.