Almost everyone has Google Analytics installed on their website... but do they know how to use it to track goal conversions, rather than vanity metrics? The Measuring What Matters event template makes it easy to host a workshop.
And once your members understand Google Analytics the next challenge is applying and setting up Google Ad Grants. Help local nonprofits use Google's $10,000/per month donation. It's available in 52+ countries, but most organizations aren't using this free marketing tool.
For many nonprofits it's almost the end of their fiscal year – that's why this month's suggested event is Finance and Accounting for Nonprofits. Quickbooks and other accounting topics are surprisingly popular – every year it's the most attended webinar from TechSoup, with more than a thousand RSVPs. It could be a hit in your city too.
Creating a marketing plan for your nonprofit organization will move you from where you are to where you want to be. Learn real tips and trick to starting out right this year with a plan that you can explain to your team and board.