Making Career Discovery into a Game (Careerspotting 4 Kids)

The Problem

Kids, especially under-served kids, don't know what careers are possible and how to achieve them.

The Solution

A classroom product that uses game-like rewards to introduce young millennials to career possibilities with the help of professionals as subject-related mentors (micro-mentorship), a mission/badge achievement system, and a challenge-board where they can compete and win prizes, internships, and scholarships.

Crowd-sourcing fun, activity-based content to accelerate and reinforce classroom learning.

How will your idea make people's live's better?

A child's success in life should never be dictated by their zip code, but is determined by who and what they are exposed to.  Education isn’t about test scores or talent shows, it’s about exposure to the right people and with them - the right stories.

Counseling at the Crossroads (2011) reported that school guidance counselors with high caseloads and tasks that take up too much of their time, especially in urban and rural school settings, lack the tools to provide college access and career readiness for all students.   Student to school guidance counselor ratio in California is 1 for every 814 students.  In 2010, 26% of US high school seniors paid private college and career consultants $8K to $40K for help.  What happens to the 74% who can’t afford that same help? 

Kids, especially under-served kids, don't know what careers are possible and how to achieve them, and when kids fail to connect scholastic achievement with lucrative yet challenging opportunities, they have zero motivation to work their butts off in higher demanding school work and short to long-term goal-setting.

We’ve set out to build a scalable career discovery app designed for high school students (13-17) where they can discover what motivates and interests them which they can chart and share with friends.  We break down career pathways into incremental steps.  To do this we use existing professional networks (i.e. LinkedIn, Identified) to recruit professionals to becoming “micro-mentors” where they can share links, articles, post events and other resources.  We then add a gaming layer which users are incentivized to achieve, not just because of winnable rewards sponsored by non-profits and big brands, but because we make it fun for them to follow their dreams.