How Nonprofits Can Grow and Cultivate an Email List

Direct email marketing is becoming more and more important for nonprofit organizations’ outreach, advocacy, and fundraising effort. Join us and learn more about email cultivation, CASL compliance, and building an online audience with a limited budget. What can you accomplish with $500? A lot! Charly Jarrett (BC SPCA & HJC) & Katrina Nguyen (BC SPCA) will take you through email acquisition campaigns, different tools you can use and how to segment those emails accordingly. With Canadian Anti Spam legislation (CASL) coming in a few years ago, nonprofits are still making mistakes that can cost them big in fines, but they are also not taking advantage of the opportunities CASL offers. Come join us for a discussion, examples and even workshop some ideas for your nonprofit!