If Web 2.0 marks the transition from using the internet as a protocol to using it as a platform, what is 2.1?
One interesting comment I heard at the Web2Point1 conference was 2.0 was the development of the technological solution, and 2.1 was the development of the documentation and educational tools empowering individuals andorgs alike to use it.
2.0/2.1 seems to be about how you can leverage the net as a platform to enrich and enhance ‘real-time’ (for lack of a better word):
Services such as meetro.com are leveraging the web as a platform to bring individuals who are close in location (blocks away from each other, visit the same bar regularly, etc..) together – organizing people looking to get out in real time and meet with people.
Love Compumentor, their people and the whole basic idea behind NetSquared.
And would like to pose a challenge: conferences and "Gala events" are to often about thinking rather than doing. I challenge the folks in this community to spend the next 196 days doing. And spend the conference and gala celebrating what has been done.
I wrote a paper a bit ago talking about Web 2.0 Collaboration for Nonprofits. The basic thesis is that Web 2.0 Collaboration is about "Moving to a culture where the first question is “how can others leverage what I’m doing” rather than “how can I protect myself from other leveraging what I am doing.”
I've been meaning to write something here about social marketing and cause marketing (though related, they're really different animals). Then I remembered -- smacking my forehead as in the old V-8 ads -- that I wrote a fair bit on this subject in Gonzo Marketing. As it's now one of those Search Inside jobs on Amazon.com, you can pretty much read the whole chapter -- or at least the salient pages -- using the links below. The scanning leaves something to be desired, as many of the pages are skewed, but I think this should work. I hope it will work. Like so much else on Net² at the moment, it's an experiment. Let me know if you have trouble with any of this...
Marnie tells me that one of her takeaways from last week's Web 2.0 conference was the definition of Web 2.0 software or sites or applications as tools that become more valuable the more people use them. If so there may be a natural congruence between the community/nonprofit sector and the Web 2.0 software world: nonprofits have a lot of experience with how to nurture communities, and in many cases have established the scale and breadth of relationships that could provide an instant user base for a Web 2.0 tool or community.
Back from my visit to CompuMentor and the Web 2.0 conference, I have now almost recovered from the overload of meeting or re-meeting so many excellent people doing so many excellent things. For instance, I bumped into Stewart Butterfield, co-founder of Flickr, and he joined Marnie Webb and I at the big noisy Web 2.0 dinner on Wednesday night. When he pointed his camera phone at me, I made the usual stupid face. The caption refers to my review of the food.
(splash) - well at least the waters not too cold :-)
While packing for this journey I posted a few reservations about bloging in the TechSoup Town Hall (kind of an insurance policy in case I find the water a bit too deep). I tried to put a link here to the TechSoup post but this blog doesn't want to accept standard html tags (? - first lesson when travelling I guess... learn the road rules!)
Marnie kindly moved the post to a new discussion thread - no replies yet but looking forward to reading other people's views and hopefully generating a worthwhile discussion.
"Net² is an invitation into the marvelous, messy world of the Internet as a participatory, interactive community: a community created by its users....We don't know exactly what the Net² communitywill look like, or how it will change the face of the non-profit web. What we do know is that both the online and offline work of every non-profit can be enhanced by a dynamic online community in which organizations and users support one another. And we know that the creativity and commitment of the non-profit world is crucial to achieving the creative and community potential of the Internet itself."