You can listen to the NetSquared podcast either online by clicking on the icon that looks like this: or on your MP3 player when you subscribe to the NetSquared podcast feed: http://netsquared.libsyn.com/rss.
Big thanks again to Net2 volunteer podcast editor, Stace Carter, for editing and posting the recording for us!
Many of you will probably be interested in a "how-to" article I've written for my website.
It's about using the internet for group fundraising. As I started to research the subject, I realized that people (including myself) can get rather lost in their attempt to select an appropriate group fundraising website.
I am curious to know how you feel Web 2.0 features will impact web analytics. Will they prompt a shift in how people measure effectiveness online? Are you gearing up to reconcile linkages against syndication?
I have a couple of theories I’m curious to investigate:
1.) I suspect that ‘influentials’ will become important to web evaluation...people, tools, and sites that act as marketing ambassadors through their reach.
2.) I also suspect the resulting impact of ‘influentials’ will prompt a demand for some kind of value metric. That value metric will help web marketers measure beyond volume (perhaps even beyond engagement to evaluate quality).
Your perspectives and feedback are most appreciated!
If you've been wondering if your nonprofit should have a presence on Second Life, Tech Soup's Online Community Manager, Susan Tenby, (Glitteractica Cookie in Second Life) is facilitating an online discussion on SocialEdge with Paul Lamb (Jumper LeSeure in Second Life) about moving your nonprofit to Second Life. The event is going on until Monday, October 30th so check it out.
Moving your social benefit organization to the world of Second Life
Join Paul Lamb, A Man on a Mission, known in Second Life as Jumper LeSuere (yes, that’s his avatar’s name).
Begun in 2003 by Linden Lab, Second Life is a 3-D virtual world with over 1 million registered users worldwide. Think of it as an online game that allows you to interact with others and move around and do things via your own online character (called an avatar).
Second Life has its own U.S. $64 Million annual economy, an independent media, its own currency, and a thriving virtual real estate market that allows you to purchase land and structures. It is reported that over 3,000 entrepreneurs are making more than U.S. $20,000 a year, selling not just real estate, but coding and distributing everything from clothes to body parts for your avatar in Second Life.
Last month Reuters news agency announced it would be setting up a news desk within Second Life to report specifically on the news there, and numerous universities and companies are conducting training courses and advertising in a world that is growing in population by 10-15% per month.
What does any of this have to do with the social sector? Well, you might just ask the American Cancer Society, who raised over $40,000 this past spring by conducting a virtual walkathon in Second Life.
Take a look at this brief You Tube video clip of a visit to Better World Island, where you will find Camp Darfur and other social benefit organizations. These organizations are interacting with online visitors to provide education, raise money and offering an alternative way for people to learn about their efforts, all online.
Joining Paul Lamb as a guest in the discussion will be Susan Tenby, Online Community Manager at TechSoup. Susan has taken the lead in involving her organization and in forming an ongoing nonprofit discussion group on Second Life. She is currently in discussions on an effort to setup a free nonprofit office complex, and is developing a directory and Frequently Asked Questions for nonprofit newcomers in Second Life.
I wanted to let you all know that we are meeting up to discuss Online Communities tomorrow:
The San Francisco Online Community Report Meetup Group
For readers of the Online Community Report or others interested in the topic of online community management and online group collaboration. We discuss tools and methods to enhance participation on various online communities that we support.
The San Francisco Online Community Report October Meetup Wednesday, October 25, 2006 at 7:00PM
Let's meet to discuss new projects and technologies you are working on that pertain to Online Community. This includes your work with social networking applications, forums, listservs, etc.We, at TechSoup, have been getting particularly excited about SecondLife. What have new tools have you been using and what have you been working on? Let's meet at Hotel Biron again, in the little alley behind Zuni.www.hotelbiron.comSee you all there!The first nonprofit online community manager that shows up gets a free glass of wine on me!
Anders Schneiderman from Web Services at the SEIU (Service Employees International Union) asked the question last week, "How Do You Place Your Bets in the Web 2.0 World?" on Tech Soup's Emerging Technologies Forum.