Based on research by eMarketer 76% of internet users will be viewing video on a regular basis by 2015. Cisco Visual Networking Index estimates that it would take an individual 5 million years to watch all the video that crosses the global IP networks each month in 2017. Blogging and writing content is great but the number of individuals using YouTube and videos to learn more about a specific topic, organization or service will only continue to rise. The first ever survey on nonprofits using online video by Google found that there is a clear understanding of the importance of using video to reach constituents and key audiences.
Here are three reasons your nonprofit should be using video
1) You Don’t Need to Be an Expert
Most YouTube and online video are not super high productions or done by professionals with years and years of experience. There are many videos which are shot using iPhone/iPad, edited with the built-in editor on the device, and then uploaded. When individuals visit your site often they are looking to learn more about your organization or pictures and text on your website. You can easily start by creating simple videos such as employee interviews, tours and testimonials.
2) Get Your Voice Out There
Great blogging and content on your site will help draw people and educate them but it can only go so far. A video is a great chance to develop a deeper connection through allowing them to hear your voice and see that your organization isn’t a bunch of robots, but rather have real relatable people. A video makes a strong first impression and could help motivate them towards action or lead the viewer to more in-depth information about your cause or service.
3) A Shared Video Can Spread Like a Virus
A study by Georgetown University’s center for social impact found that social media can turn awareness into action. The survey found that stories are key with 41% saying that online videos made them want to do more. Most likely you’ll be using YouTube to upload a video to the web. YouTube makes it easy to share videos on multiple social media platforms as well as provides a charity program for nonprofits and resources.
Video for Nonprofits: Finding your Story
If you’re interested in learning more about video for nonprofits, NetTuesday Vancouver is hosting free workshops. They will be covering everything from strategy to hands-on editing to help you promote your organization.
It will be happening on August 14, 2013 at 5:30pm-7:30pm at the HiVe in Vancouver.