It’s late at night. Someone is visiting your website and they like what they see. They want to donate to your cause, but it’s too late to call the office and too bothersome to write out a check. Where is the “Donate Now” button? You do have one, right?
Most nonprofits are heavily dependent on donations from the public to sustain their programs. A nonprofit’s website is increasingly the first public face of a nonprofit - and an excellent channel for receiving donations. Not quite sure? Watch this TechSoup webinar on making it easy for supporters to give by accepting online donations.
Idealware, which helps nonprofits choose effective software, looked at this topic last year. For the budget-conscious nonprofit that only wants basic donation capabilities they recommend Click and Pledge and Network for Good’s Basic DonateNow. Network for Good’s custom version of DonateNow is recommended as an “all-around good tool”, along with GiftTool and QGiv.
That article from Idealware is pretty thorough in its treatment of the pros, cons and wherefores of online donation handling. And the forums provide a personal perspectives on the best tools for how to handle the intricacies of a specific organization’s needs. Are there any great tools missing from those recommendations? Let us know in the comments.