Impressions of the Web 2.1 Brainjam

NetSquared's picture

In preparation and in the spirit of the Web 2.0 online event on TechSoup we plan to have all next week, I attended an interesting confernece a couple weeks ago.  This conference was in direct response  to the Web 2.0 conference.  The Web 2.0 cost $2800 to attend, and the Web 2.1 conference cost $2.80, or 1/1000th of the cost.  For follow up to the observations below, please attend the  event on TechSoup

Here are my notes from the Web 2.1 Brain Jam, a conversation about Web 2.0 for the real people, not just the developers. The conference's motto: The Point is the people.


  • Web 2.0 is all about reputation, trust and ego, not “identity”.
  • Web 2.0 is about getting back to a place where we can have a Town Hall
  • We want people to create their own stories and submit them to our sites on their own
  • Web 2.0 is about reclaiming language and organization of knowledge and returning it to the people, not the developers
  • People-centric technology, not solutions-centric, looking to technology as the solution is the problem.
  • Searching has evolved from keywords and is now about learning by discovery, social searching.
  • Web isn’t about links anymore, only about content, no one wants to make others leave their site, we must bring back that component to TS.
  • We should start a blog network, including video blogs on TS and institute a tagging functionality using NING
  • Search results could inform tags and users could tag articles on TS
  • Make MTS into more of a personalized page, maybe by partnering with bloglines?

Not many people were using tagging as a community knowledge source, but more of a self-aid system for remembering bookmarks. We could work on “communitizing” (cringing while I write that) tagging for nonprofits and tech activists by promoting the idea of learning and searching by discovery and by creating common interest groups and working within those groups.

 Follow up on concrete ideas/ways we can get TechSoup involved now:

*Could a blog network be in our Web 2.0 plans?

*Make a donation to the Internet Archive and Creative Commons

Kron coverage of the conference


Names and URLs to note:

Michael Ferguson from

Their new idea is to look at what people are looking at after they search, the discovery portion is by looking at the topics chosen after the search results and what they type into the box next.

Marc A. Meyer,

His Idea is a Web stickies (post-its for the Web) where the user can comment on Web sites and their community can also comment on sites, and the stickies are visible by the opt-in community/still in alpha, but a really interesting concept, part of the browser tool bar, more useful than, but works in a similar way

Very simple rating/reviews site but with 120,000 users, it works, ratelocal feature is interesting, as are the reviews and filtered results (comments can be rated helpful by users and then displays top reviwers)

If you don’t see what you want rated, you can add it to the site. Also, you can see who shares a similar interests (these are useful features for TS content)

Uses submit the stories/content they want on the home page by rating it. This would be interesting for the test kitchen. Once a content item receives enough votes, it will be displayed on the front door

Blogdigger uses state of the art syndication technologies, such as RSS and Atom, to index blog content and make it available for search. Blogdigger also makes all search results available in RSS or Atom, so users can subscribe to keyword searches and automatically be notified, via the News Aggregator of their choice, of new content pertaining to their interests. Blogdigger searches thousands of RSS and Atom feeds, and is built-in to many popular News Aggregators, such as FeedDemon and NetNewsWire.

Blogging network for young people, a Weblog community. People only usually stumble upon blogs and it would be great if TS could be the Xanga for the nonprofit community

 Chris Pirillo of is a tech activist type who gave $1000.00 to the brainjam, He writes 20 email newsletters and more than a dozen RSS feeds