The engagement conundrum

NetSquared's picture

It has become almost de rigueur these days to ponder the meaning of social media measurement and 'engagement'.

It’s one thing to have an engaged website, but more and more the action takes place in other places, in existing communities and social networks.

Charities must turn from ‘owning’ their cause to enabling networks.

Earlier this week I posted some collected thoughts on this topic: Engagement is not made to measure.  I'd welcome your comments to move the debate forward.

Jeremiah Owyang added some further commentary on this topic yesterday.