NetSquared Boston Members Host Marketing and Social Media Workshops

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By Paula Cohen and Kat Friedrich

How can one use online tools to attract clients and sell products? Over 100 small business and nonprofit staff gathered at the Tri-County Regional Vocational Technical High School in Franklin, Mass. on March 23 for a day of workshops on social media and online marketing.

NetSquared Boston members promoted, hosted and attended the event. One of our meetup’s assistant organizers, Julia Campbell, delivered a presentation about the social media site Pinterest.

The day kicked off with an inspiring and informative keynote speaker, Ja-Nae Duane. Her workshop was called “Win-Win Marketing: Designing a Marketing Strategy that Makes Sense (Dollars and Cents) for You and Makes Customers Happy Too.” She showed the audience how they can use a win-win marketing strategy to help identify new customers and market to them. 

Tech Day Camp workshops showed participants how to leverage LinkedIn, Google +, Facebook, Pinterest and YouTube to attract customers, build community, improve their branding, and strengthen their promotion.

Tech Day Camp, now in its third year, is the brainchild of The Toolbox, Inc., along with partners South Shore Tweetup and i-Network Biz. Tech Day Camp is a natural outgrowth of the rapid changes in technology, social media and applications that have become essential for small business branding and promotion.

Reiko and Tom Beach, owners of The Toolbox, Inc. and members of NetSquared Boston, develop community resources to answer questions about Web 2.0, social media and web design. The concept for this day-long event evolved into structured workshops led by topic experts. 

For a modest registration fee, participants could attend up to five workshops. At least six workshops were available during each session. The attendees could also dig into multi-hour explorations of applications such as WordPress and Agile Project Management while enjoying excellent food and being entertained by a jazz band.

The presenters discussed many topics, including:
• updates on new social media technology applications like Pinterest’s new analytic tool and Facebook’s new news feed feature
• the psychology of social media
• legal issues encountered on the Web and how to avoid them
• the ethos and conventions of social media such as collaboration, sharing and community building
• measurement and evaluation of results with Google Analytics 

Many participants were curious as to which tools and features deliver the greatest impact and which can be set aside. They also wanted to know how to leverage the tools to achieve the maximum results.

NetSquared Boston co-organizer Julia Campbell's Pinterest presentation