You're generating great content, but it's difficult to cut through the noise online today. How do you get your audience to connect and engage with your content, and how do you use different networks to create campaigns? Plus, what are the psychological and game theory principles used to ensure that visitors come back again and again? NetSquared DC is please to share the slide decks from their January 28 Generating Buzz & Loyalty Online event.
Jared Schwartz, VP of Strategy & Innovation at Beaconfire Red Engine, discussed the underlying psychological and game theory principles the most addictive websites and applications exploit to ensure that users come back again and again. He also talked about how to apply these tactics to your own digital program and marketing efforts.
He did this presentation at the NetSquared DC event titled Generating Buzz & Loyalty Online on January 28, 2016 held at Vanguard Communications.
Claire Baumann, Senior Editor, Digital Media at the United Nations Foundation, talked about how to use networks, as well as networks of networks to create campaigns and initiatives with big reach and engagement. She drew on examples from the recent Global Goals and Earth to Paris campaigns on behalf of the United Nation’s recently adopted Sustainable Development Goals and December’s Paris Agreement for climate change action that saw billions of impressions around the world.
She did this presentation at the NetSquared DC event titled Generating Buzz & Loyalty Online on January 28, 2016 held at Vanguard Communications.