[Net2 Vancouver] Content is Queen: How to Rule the Video Story World

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Net Tuesday Vancouver

This event is the first in a series of eight monthly meetups focusing on Video for Nonprofits. We will cover everything from strategy to hands-on editing workshops between now and March 2014. Please join us!

Allanah Mooney from Lionheart Productions provided an overview of content planning, development & management, with an emphasis on video.

Through practical examples from a multi-year video campaign, Allanah shared how to plan, create and gather visual & narrative assets, how to organize and store them, & how to repurpose content for multiple audiences, occasions & delivery methods. The audience learned the importance of curating good content, and the role of content in audience engagement & revenue growth.

This presentation will appeal to those looking for a longer-term strategy for their video and other storytelling assets.