Whether you’re making a fundraising video or a video for your website, you have a story to tell. And with most people turning to the web for their news, information and entertainment needs, great video content is key to getting your message out. So how can you make the most of it?
The web loves comedy, brevity and surprise. It also thrives on originality, featuring stories that are often counter-intuitive.
We used the winners of the 2014 DoGooder Video Awards as samples and look at the essential elements of storytelling. Participants learned about specific approaches to capturing the emotional, human angle of their story, and how to inspire and engage their audience with a call to action.