Lessons Learned from One Fund Boston: How to Crowdfund on Social Media to Raise Money

ashleyhalligan's picture

"After the Boston Marathon bombings, there was an outpouring of support from people wanting to donate to the victims, their families and the first responders who worked tirelessly on behalf of the nation. In the wake of the tragedy, Massachusetts Governor Deval Patrick and Boston Mayor Tom Menino announced the formation of The One Fund Boston, a nonprofit organized to help those affected most by the event," explains Stephanie Kapera, a contributor at Software Advice

She goes on, "One particular strategy—crowdfunding—helped The One Fund Boston attract considerable attention. The nonprofit has received an outpouring of donations from organizations including shoemaker New Balance, Major League Baseball and Simon Property Groups, among many others."

Kapera interviewed Joe Waters, Selfish Giving's founder, for his insight on how other organizations can adopt similar crowdfunding strategies in response to tragic events - as a means to help those impacted by such tragedies. 

Using both Teespring and Pinterest, supporters were able to collectively raise more than $20 million in less than a single week. Here's how:

  1. Act Quickly
  2. Leverage Online Influencers
  3. Use a Multi-Channel Approach
  4. Use Hashtags
  5. Use Visually Appealing Content

Crowdfunding can be a powerful fundraising strategy for nonprofit organizations that form in response to a crisis, and tools like Pinterest and Teespring can amplify individual fundraisers’ efforts. For more detailed strategy, read Kapera's original article here