Two informative events are on our September calendar and we hope you come out to engage in these conversations.
Digital Marketing with a Nonprofit Focus - Wed Sept 7
Anne-Marie Williams, Marketing Manager at Eisner Pediatric and Family Medical Center, and Marcus Benigno, New Media Strategist at the ACLU of Southern California will be leading the event. Anne-Marie is planning an interactive evening so come prepared to participate in the fun. You can expect the conversation to be wide ranging… marketing with a cause focus from fundraising and messaging to infographics, focused campaigns and strategy. Check out this link to get you warmed up to the importance of NPO messenging: http://nonprofithub.org/email-marketing/digital-strategy-npo-infographic/
Thanks to Eisner Pediatric & Family Medical Center, who is again hosting us.
Too Important To “Go Viral” – How Bright Pink Scales Impact With Social Ads - Wed Sept 28
Our speaker is Jordan Ruden of Craft & Com, who will share how Bright Pink found success in building a data-driven, ad-supported impact model that inspired over 100,000 millennial women to complete a five minute, 18-question cancer risk assessment in 2015... and how are bringing it to hundreds of thousands more in 2016. See the case study: http://www.slideshare.net/MarkBarker7/too-important-to-go-viral-61323308
You might want to follow up next week's event with NTEN's online course on Sept 13. Content marketing should play a key role in your overall marketing and community engagement strategy. From brand awareness to advocacy to conversion, content is a powerful tool with multi-faceted impact. It’s also something you can do with little to no budget.
NTEN co-sponsors the LA Tech4Good Meetup, so we think they’re great!
LinkedIn has a campaign called #ChaseGreat and Aaron Hurst, founder of the Taproot Foundation and Imperative, wrote a post that he ended with this query: I’m curious, have any of you made a career change to pursue a bigger passion? If so, I would love to hear hear your story and the steps you took to #ChaseGreat.
It spurred me to write my own post titled I iterated (thanks for asking, Aaron Hurst) with some thoughts that I’ve been wanting to express - https://lnkd.in/bEm4tTq. Eli van der Giessen, Global Community Manager for TechSoup's NetSquared clubs (our second co-sponsor) wrote his story about nerds and activists https://lnkd.in/dn_m7h7. If you're a career changer towards social good, perhaps you'll feel inspired to write your own story too.