call for papers on nonprofit communications

jcravens42's picture

(would love to see someone from the TechSoup or NetSquared communities contribute to this)

Call for papers on Nonprofit Communication for The Third Sector Review, Volume 14, No 2, 2008,
Theme Editor: Roumen Dimitrov

The communication environment of nonprofit organisations has changed dramatically. Resource-rich organisations increasingly employ internally and hire externally media, marketing, advertising and public relations experts. How do nonprofit organisations (the bulk of the "third sector") respond to the challenges of this new communication environment? How do they cope with the mounting competition, including among themselves, for the scarce resource of public attention and media publicity - the "oxygen" of the civil society? To what effect does the professionalisation of communication lead in a sector that essentially defines itself as voluntary, non-professional? Do the vast majority of nonprofits, which are resource-poor, have alternative options, which could possibly offset the advantages of the few big and wealthy agencies? How successful are the new communication strategies and tactics that the nonprofit groups employ in response? Who are the winners and who the losers in this contest? What are the ultimate lessons learned?

The following gives some indication of the range of possible topics, but is not intended to rule out other questions.

* Mapping nonprofit communication: What interdisciplinary mixes and new approaches could sharpen theory and research of nonprofit communication?
* Nonprofits as news-sources: What are the new strategies to build media/cultural capital and shape the nonprofit organisation as a reliable, sought-after subsidiary for journalist news?
* Communicating voluntarism: How does communication relate to the recent change in the patterns of giving, where time (mutuality) is down and money (donations) is up?
* Going online: How do e-advocacy and e-campaigning facilitate and/or impede the mobilisation leverage of nonprofits?
* Expertise for nonprofits: Can community organisations make use of communication expertise in areas such as marketing, advertising and public relations?
* New alliances: How successful are the new alliances such as online "networks of networks", academia engaged in community advocacy,
and joint ventures between agencies and businesses?
* Grassroots communication: Do professional skills contradict voluntary engagement?
* Pro-active accountability: Can organisational reports serve as a tool to attract larger and better targeted publics?
* Learning from the future: What is the future of nonprofit communication? Are there recent campaign cases in areas such as
advocacy, social services, fundraising and representation, which may probably flag new directions and developments?

Papers should be between 4,000-6,000 words in length, double-spaced in Times New Roman, 12 pt, with 2.5cm margins. Please include a brief (100 word) abstract and 3-5 key words. As papers are blind reviewed please indicate your name and affiliation on a separate page.

Please send submissions by email attachment to
Dr Roumen Dimitrov
Abstracts should be sent by 1 August 2007.