Both MySpace and Friendster have the potential to be successful with nonprofits. In fact, I have already seen some nonprofits use these websites. MySpace is more popular and nonprofits have more of a presence there.
How can these sites work for nonprofits?
Profiles - Create an account for your organization, issue related to your mission, or campaign. Members will be able to add you as a friend. Include information about your organization, issue, or campaign. Provide a link to your website address.
Blogs - You can create a blog with your account. Even if you have another blog, you should still consider creating a blog to reach the younger audience. Include information related to news, how to get involved, and other related topics.
Groups- Create a group for your organization, issue related to your mission, or campaign. Both sites have a Nonprofit category and have many groups already listed. A group will allow you to have discussions about various topics.
These examples show that nonprofits can participate in social networking, even though it may be a younger audience. Anything related to the environment, health, and campaigns seem to attract this audience.