TOPIC: Email communications – still alive and kicking
It’s easy to get distracted by that new-fangled social media stuff (so shiny!), but the folks on the ground in non-profits know that the real action’s in email. That’s where you raise the funds to advance your mission. That’s how you get people to show up to events. That’s how you get petitions signed.
There’s plenty of life left in email communications, and learning how to test, optimize, and integrate email campaigns is (I reckon) the best investment you can make in the online space.
Join a panel of experts from Vancouver’s nonprofit community as they discuss the value of email to their organizations, how they manage and grow their lists, and how they test and measure their campaigns so that they’re constantly improving.
DATE: Tuesday, September 14 TIME: 5:30 (doors) 6:00pm (event starts) LOCATION: W2 Storyeum, 151 W Cordova, Vancouver, BC
Ben is an online marketing and research specialist. He’s raised over $1MM in donations online, currently works in the development department at Union Gospel Mission, and thinks email is the next big fundraising tool.
The Canadian Centre for Policy Alternatives is a research institute focused on social, economic and environmental justice. The CCPA works closely with social movement groups to support education and mobilization efforts by bringing providing information, analysis and solutions in areas like climate justice, economic policy, health care, education, human rights and more.www.policyalternatives.ca • www.policynote.ca
DUNCAN OWEN, David Suzuki Foundation
Duncan has been with the David Suzuki Foundation for 1 ½ years focusing on fundraising campaigns (direct mail, telemarketing, email), supervising day to day operations of the donor relations team and looking to find innovation and efficiencies.
He’s got book learning too, including a Bachelor of Multimedia (Business Marketing) and a Graduate certificate of digital and direct marketing.
Born and raised in Melbourne, Duncan has been in Vancouver for 3 years.