NetSquared's fiscal year begins July 1, so every summer I look back at the previous year of the community's activity to identify trends and lessons learned. This time I'll be looking at FY19, which covers July 1, 2018 to June 30, 2019.
NetSquared is TechSoup’s global network of volunteer-led nonprofit technology meetups. We're the answer to the question “where can I get support to use technology effectively at my nonprofit?” Event attendees build their networks and learn practical digital skills to support their programs, marketing and fundraising.
NetSquared by the Numbers
Here's all the numbers for July 1, 2018 to June 30, 2019.
# of events: 1,154 (vs 1,119 previous year) ⬆️3%
# of RSVPs: 10,279 (vs 11,529 previous year) ⬇️️11%
# of active groups: 125 (vs 120 previous year) ⬆️14%
# of countries with active group: 41 (vs 34 previous year) ⬆️4%
# of meetup.com members: 68,154 (vs 58,212 previous year) ⬆️17%
# of new groups created: 48 (vs 30 previous year) ⬆️60%
Many of us put our groups on pause for the summer, but now's the perfect time to plan for the fall. September and October are the busiest months on Meetup, so posting a strong trio of events is the best way to grow your local community.
Almost everyone has Google Analytics installed on their website... but do they know how to use it to track goal conversions, rather than vanity metrics? The Measuring What Matters event template makes it easy to host a workshop.
And once your members understand Google Analytics the next challenge is applying and setting up Google Ad Grants. Help local nonprofits use Google's $10,000/per month donation. It's available in 52+ countries, but most organizations aren't using this free marketing tool.
For many nonprofits it's almost the end of their fiscal year – that's why this month's suggested event is Finance and Accounting for Nonprofits. Quickbooks and other accounting topics are surprisingly popular – every year it's the most attended webinar from TechSoup, with more than a thousand RSVPs. It could be a hit in your city too.