American Marketing Association Nonprofit Marketing Conference

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OnPointPlease join us for the 2011 Nonprofit Marketing Conference in DC, July 11-13.
The line-up is amazing, the presenters an incredible mix of nonprofit marketing experts.

Here are a few of the tech-related highlights:

  • PRE-CONFERENCE TUTORIAL - July 11
    Social Media Success for Nonprofits

    More than three-quarters of surveyed nonprofits in 2010 said that social media works best for “enhancing relationships with existing audiences.” But, are there more benefits coming with evolving use? Should nonprofits be using one networking site or more? Are there any strategies to managing the time it takes to grow social networks? And, how will services like Facebook and Twitter be changing in the future?

    Register for this three-hour, pre-conference workshop with renowned social media expert, Blue State Digital, the company that has crafted and implemented powerful social media campaigns for dozens of issue organizations and cultural institutions. We'll talk about some tactics that have worked well for BSD clients (like Obama for America, the NAACP, the Jewish Federations, Share Our Strength, US Soccer, and the It Gets Better Project) and others. We'll discuss where the biggest bang for the buck is for nonprofits, and where the risks are. We'll have a special conversation about prioritizing staff time in an era of limited resources. And, we'll reserve time to discuss your own programs and challenges.

    Lead presenter Rich Mintz will be joined by other members of BSD's communications team to talk about social media programs they worked on, why they made the decisions they did, and what results they achieved.  

    This is a hands-on session. Bring your laptop or mobile device!
    Presenter: Rich Mintz
    , Vice President, Strategy, Blue State Digital

  • All a Twitter July 12
    A recent study shows that 78% of nonprofit organizations find Twitter to be the most effective social media tool for reaching new supporters. This interactive session will focus on the future of social media and Twitter as they are being played out in the nonprofit sector and will include:  

    ·         Twitter best practices for nonprofits

    ·         Successful nonprofit campaigns on Twitter

    ·         Fundraising/membership on Twitter

    ·         Tools and tricks to use with Twitter

    ·         How Twitter benefits your integrated marcom strategy

    Bring your laptop or mobile device for hands-on practice!
    Presenter
    : David Neff,Senior Digital Strategist, Ridgewood: Ingenious Communication Strategy, co-author, The Future of Nonprofits: Innovate and Thrive in the Digital Age

  • Nonprofit Customer Acquisition and Retention: Traditional vs Digital Methods for Maximizing ROI

    July 12
    In order for nonprofits to survive and thrive, they need to continually acquire/recruit new donors, members, supporters, clients, and volunteers. Once they're in the door, however, attrition rates can soar without a sound stewardship and engagement program to retain them and grow revenue.

    Presenters: Allyson Kapin, Founder at Women Who Tech, Partner, Rad Campaign; Eric Rardin, Director of Nonprofit Services, Care2

 Get the earlybird discount of $100 if you register before June 11! There are group discounts, too, for nonprofits sending three or more employees. Click the image to find out more! JUST BE THERE!