When I saw the geoblog that the Jane Goodall's Institute created with Google Earth last year, I was wowed by its potential for nonprofits and wrote:
"I can't imagine a more powerful tool for environmental nonprofits and NGOs than to 'fly' your supporters and potential supporters over the area of the world you are working in. It is really an awesome experience. It has the color, movement and visual richness of Second Life, but it is First Life, it is our Earth."
"enables any organization to quickly and easily get the resources it needs to create compelling stories through Google Earth layers. The program includes comprehensive online guides, video tutorials, and case studies about using Google Earth specifically targeted to the needs of nonprofit organizations. In addition, there are online forums connecting new participants to Global Awareness partners and experienced programmers who can assist in developing Keyhole Markup Language (KML) layers for Google Earth."