"After the Boston Marathon bombings, there was an outpouring of support from people wanting to donate to the victims, their families and the first responders who worked tirelessly on behalf of the nation. In the wake of the tragedy, Massachusetts Governor Deval Patrick and Boston Mayor Tom Menino announced the formation of The One Fund Boston, a nonprofit organized to help those affected most by the event," explains Stephanie Kapera, a contributor at Software Advice.
As reports are finalized from companies within the nonprofit technology, financial, HR, and job trends segments, much speculation is encircling the sector as analysts and organizations make their predictions for the remainder of the year. With many factors stirring conversations like a recovering economy, the recently passed fiscal cliff, and President Obama's second term, there's much projection about what this year has in store for NPOs. Based on recent research, this is what we can expect to see over the next 11 months.
Matthew Mielcarek, the VP of Consulting at Charity Dynamics, recently submitted an article to the company I work for with some pretty timely, pretty fantastic, and pretty prescriptive advice for nonprofit organizations entering the New Year. Bringing in the December giving trends -- and the New Year, Mielcarek’s article outlines donor retention strategies -- specifically, how to retain the newly acquired holiday donors.
Cause marketing has been a long-recognized a an effective–and mutually beneficial–marketing strategy for nonprofit organizations and for-profit businesses. Large or well-known nonprofit organizations may have an easier time acquiring for-profit interest, but how can smaller organizations–or new organizations–begin a quest for an enduring partner?
I spoke with professionals from both established nonprofit organizations and for-profit businesses to acquire a checklist, of sorts, to assist nonprofits in the quest for a lasting business partner.