Net2 Think Tank Round-Up: Saying Thanks

Amy Sample Ward's picture

net2 think tankNovember isn't over yet so there is still time to participate in NTEN's Member Appreciation Month activities and Epic Change's TweetsGiving campaign is this Tuesday-Thursday.  But, those aren't the only ways to say, "thanks."  At this time of year many organizations send messages of thanks to donors, supporters, volunteers, and their wider community.  In this month's net2 think tankNovember isn't over yet so there is still time to participate in NTEN's Member Appreciation Month activities and Epic Change's TweetsGiving campaign is this Tuesday-Thursday.   But, those aren't the only ways to say, "thanks."   At this time of year many organizations send messages of thanks to donors, supporters, volunteers, and their wider community.   In this month's Net2 Think Tank we asked, what are the best tools to use to deliver these messages; what's the best way to say Thanks! online?

Topic: How do you thank your supporters online?

This month we had two excellent contributions, from Jocelyn Harmon and Katya Andresen.

Jocelyn's post, To the Point: The Fine (Yet Simple) Art of 'Thank You,' reminds us that Thank You are "two simple, familiar and important words that have been etched into us since birth. As fundraisers, we all know that saying them is a core part of any successful program. But not all thank-yous are created equal."   She includes six different ways you can create messages that say "Thanks!" in meaningful and even non-tradition ways:

  • Send pictures to your major donors.
  • Send thank-you notes from the people you serve.
  • Send thank-you notes from your board members.
  • Send offline thank-you notes for online gifts
  • Don't send a thank-you note at all. Call instead.
  • Send thank-you notes to your staff.

Read Jocelyn's full post and learn how you create stand-out messages of thanks!

Katya believes that The One-Word Secret to Great Relationships and Great Marketing is gratitude! She asks, "What if your annual report were a Gratitude Report?   What if you told stories about what your supporters did rather than trumpeting what you did?"   She even includes three ways you can find things to be thanksful for:

  • Give away everything you can and it will pay off.
  • Spend a lot more time thanking donors and reporting on their impact than asking them for more money.
  • Give your donors the credit for everything you do.

Read Katya's full post and learn more about how to say "thanks!"

What do you think?

Do you have ideas about thanking your supporters online? Want to share an example of an organization that's thanked you (or how your organization says thanks)?   You can keep the conversation going in the comments below!

About Net2 Think Tank:

Net2 Think Tank is a monthly blogging event open to anyone and is a great way to participate in an exchange of ideas.   We post a question or topic to the NetSquared community and participants submit responses either on their own blogs or on the NetSquared Community Blog.   Tag your post with "net2thinktank" and email a link to us to be included. At the end of the month, the entries get pulled together in the Net2 Think Tank Round-Up.