As per usual, Beth has written one of the most amazing, insightful blog posts ever. This brings me to today's blog title - to know Beth Kanter, and appreciate her contribution to the NPTECH realm, is to love her for being so damn insightful and prolific. At the same time, to love her is to simultaneously hate her for being so much more insightful and prolific than you are.
How does she do it? How does this super-power-enhanced thinker/strategizer/implementer do it (yes - I know that "strategizer" isn't a word)?
I want to be able to do it like she does! My admiration is tainted with envy!
Beth's amazing post takes a look at the Nonprofit ROI (rate of investment), and how this should be considered/assessed when taking into account implementing social media strategy.
In the comments section of the post, you'll be able to find me rambling on about paradigm shifts - and how - generally - ROI has too-long been based on short term gain rather than long-term sustainability. In order to contextualize any social media strategy by way of NPO ROI, it first must be taken into consideration that the ROI should not be based on an old paradigm in which a new generation of is left unspoken to (let's put a half a mili into print ads and not reach anyone under 30!) and that it should be based on a new paradigm that embraces social strategy.
Further, I understand that it is our understanding of this very fact that brings us to these spaces - that makes us early adopters, as it were. However, I've heard story after story, and had experience after experience, in which an organization hears the case for social media - and sees the various metrics - and assesses organizational gains by expanding how they maintain a new openness and approach to interacting with and engaging their base, and then ultimately spends somewhere between a couple of thousand and a couple of million dollars into sustaining business-as-usual approach and propping it up with an old-school outreach campaign (old paradigm).
In response to my comment, Beth says:
"My Head is spinning with so much that is new or needs to be taken apart and put back together again ... Amazing, isn't it?"
That's the most exciting part of my day to day - knowing that tomorrow, it might all be different again.