The 4 Questions You Need To Answer When Raising Money Online

jcsocial's picture

As with any kind of fundraising campaign or appeal, you are putting the cart before the horse if you worry about the tools before figuring out the message and the strategy.

Online fundraising campaigns have a start, middle and end. Preparation before the campaign is just as important as the implementation. Also vital to successful fundraising efforts is the follow up andmeasurement at the conclusion of the campaign to evaluate what happened and make improvements for next time.

In order to reach donors and compel them to give online, your nonprofit needs to answer these 4 questions: