Last night I attended a pretty standard nonprofit fundraising event – a fashion show at a local restaurant, complete with silent auction.
The event was very well put together, but what stood out to me most were the two videos played during the introductions.
The first was from Bottom Line. While longer than I normally recommenced (clocking in a 6 minutes 46 seconds), I enjoyed the way they immediately opened with the faces and stories of Bottom Line graduates, describing what a college degree means to them.
The video goes on to feature a specific Bottom Line student and her college application process. It is very relatable, very real and definitely gives you a great sense of the program and the lives they are changing.
The second video was from Cradles to Crayons. At a little bit over 2 minutes, it is a great length.
The video starts out with a bit of the Founder’s Story. She discusses why she created the organization and what it’s meant to do – create a formal structure so that the haves can give back to the have-nots in a tangible, concrete way.
It offers social proof by way of Bill Clinton and Deval Patrick, and the video also shows volunteers in action and details one child’s story (through a teacher’s narrative).
I also liked that the video worked in some startling statistics for extra impact – I did not know that the average age of a homeless person is America is 9 years old. That’s shocking, and makes me immediately want to know how I can help.