In early May, Michael Grenetz of the Sierra Club - and a Seattle Net2 organizer! - launched a social media campaign targeting Mark Zuckerberg's FWD.us, a lobby group that was buying TV ads promoting Arctic drilling and Keystone XL. It generated hundreds of news stories from Buzzfeed to the New York Times to Mashable.
NetSquared Seattle's contribution to TechSoup Global' s annual Digital Storytelling Challenge (TSDigs) was a hands-on workshop to help participants tell better stories and advance their organizations’ goals. They talked about best practices, must-reads and emerging technologies to get the job done.