http://www.netsquared.org/tags/testing share stories about how web-based technologies are impacting people’s lives build toolkits for nonprofits around the globe to help extend their good work en-US http://www.netsquared.org/blog/rich-reader/identify-message-activates-members-and-contributors-your-next-seasonal-campaign <p class="MsoNormal">Yesterday at the MediaPost Online Media, Marketing, and Advertising Video conference analysts declared that the starting point for campaign design must be research and testing. This is because the window has grown shorter in getting attention, developing commitment, and converting on your call-to-action. Themes, storylines, and next steps have to be quick, easy, urgent, and readily acceptable. So sort out the highest value concepts and propositions in a closed survey before you jump, so that you can proceed with confidence.</p> http://www.netsquared.org/blog/rich-reader/identify-message-activates-members-and-contributors-your-next-seasonal-campaign#comments attention call-to-action campaign commitment concept confidence conversion proposition research storyline testing theme Thu, 15 Nov 2007 15:35:41 -0500 Rich Reader 7218 at http://www.netsquared.org http://www.netsquared.org/blog/rich-reader/use-web2-0-tools-raise-money-your-organization <p>Before committing resources to particular milestones &amp; objectives for a fundraising campaign that employs groups, events, and applications on Facebook, OpenSocial, and other platforms, test (AB testing) the relative appeal of various assets (themes, messages, actors, stories, text, images, video, wikis, audio, speakers) and tools for your campaign on a representative sample of your target audience/engaged membership.</p> <p>Some set of elements fit together and perform as a whole better than others. Find out which combinations create the best results. </p> <p>Once testing is complete, estimate: </p><p><a href="http://www.netsquared.org/blog/rich-reader/use-web2-0-tools-raise-money-your-organization">read more</a></p> http://www.netsquared.org/blog/rich-reader/use-web2-0-tools-raise-money-your-organization#comments AB activate applications blogs budget campaign contests conversion depth discussions engage facebook follow-through fundraising games lead-in net2thinktank opensocial polls publicity roll-out surveys testing webinars widgets Wed, 07 Nov 2007 17:26:16 -0500 Rich Reader 7207 at http://www.netsquared.org