I am putting the finishing touches on the conclusion of the UCC case study / potential strategy suggestions. I've been fortunate to receive an overwhelming amount of feedback thus far via email, Facebook, Twitter and the comment sections of the various posts. Many thanks to those who have generously provided insight via these avenues.

A number of people in contact have noted religious-related iPhone applications, which I found fascinating, and will be touched upon a bit in my final assessment. I found the following particularly compelling, though it doesn't necessarily fit into my over-all conclusion:

These varied social media suggestions make up the third part of my on-going case study of and strategy suggestions for the United Church of Christ's social media strategy, it's attempt to resonance with young people (Millennials in particular), and its potentially forward-moving direction.

In such a me-manner, I began editing and paring down another entry from my UCC Social Media Case Study and I ended up with more text than I began with. The following, an address of "social media strategy/implementation" versus engineering, the importance of reading books, talking with people and fertilizing "mind gardens," and the relevance of organizers and intellectuals published before 2000, was a tangental thought that best stands alone.

 In October, I looked at the population of my mother's United Church of Christ congregation and I noticed that it was relatively devoid of teens, 20-somethings, and folks in their early thirties. How could the church use social media to retain these potential members, I asked. I took a look at how the church was presently utilizing social media, met with Rev.