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Grassroots Philanthropy
The Starbucks of Philanthropy
Hi Net2,
I've written another article on the emerging field of group fundraising using the social web. This time, my article is about the work of a remarkable website called GiveMeaning. I've tried to profile the personal committment that GiveMeaning's staff members invest in each group fundraising campaign created on their website.
Here's an excerpt:
Williams sees a parallel between the GiveMeaning experience and picking up a Starbucks coffee.
