I'm Sarah Pullman and I'm blogging live from the session on distributed grassroots marketing. The speakers are Elisa Camahort, Tara Hunt, Chris Messina, and it's being moderated by Marnie Webb. I'm definitely not catching everything and it won't all be totally correct but I hope you'll forgive me and find it useful anyway. :)

Elisa Camahort of BlogHer Conference

Speaks about how they made the website badge for BlogHer, and people totally took them and ran with them. Made up all kinds of spin-offs.