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5 Pieces of Advice, applicable to your social media strategy, from people much smarter than me
In the past week or so, I've had the great pleasure of talking with a few handfuls of brilliant people. They've bestowed their wisdom upon me and you, my fellow NetSquared brethren, and I highlight here five of the sharpest, most apt pieces of advice I've lately heard regarding our livelihoods:
Facebook Does Not Necessarily Equal Authenticity
Don't try too hard to crack the code of authenticity. Sometimes reaching out and connecting to "the kids" requires more than constructing a seemingly fail-safe online presence.
"We're really focusing on reaching out to kids," is an expression I am getting used to hearing when talking with outreach coordinators at nonprofits. "We're trying to connect with young people by reaching out to them on the Internet," is often uttered in the same breath. "We're really going to connect with them when we launch our social networking site later this year."
