Over the last year, a lot has changed in how we access social and environmental information about the products we purchase. A small but growing army of mobile apps have flourished that now help consumers make more informed and "green" decisions. What makes mobile apps so innovative in this space is their potential to help consumers access crucial data at the point of purchase. The idea behind mobile apps is that you can just whip out your cell phone, look up a product while you shop, and make more informed purchase decisions.

These apps raise a lot of interesting questions around best approaches, collaboration, and potentially the limits of mobile technology. Before we dive into the questions, though, let's review some apps!

Patrick Byers, CEO and President of OutSsource Marketing talks to us about responsible marketing, passions, and what social benefit organizations are missing out on if they neglect social media.

Google, as the internet search leader, is given the lowest "black mark" and placed on the botton of the heap of the worlds major internet companies, with a "hostile to privacy rating"  by Privacy International.

Ethics and Corporate accountability procedures seem to be ineffective, in the publics mind space. Silicon Valley companies must deal with "Privacy" issues. As the number one concern of citizens, tech corporations need to get out ahead of the issue, and regulations. The creation of a clear code of conduct and practise would be a good start. Otherwize they will loose the trust and good will they need to continue to thrive.

Let me know if you're interested in a preprint I did for the Institute for the Future's Ten Year Forecast on the financial space over the next ten years.

I talk about alternative capital, intangible assets, and corporate social responsibility movements, etc.

I'm listed as being associated with my start-up, Civv.us, which is very early stage community enterprise (probably for-profit, because I want to attend specifically to alternative capital valuation).

Other than the capital component, I have expertise particularly in the education, k-12, community spaces in the US.

My blog:
http://kitode.typepad.com