One of my big challenges is learning how to use these tools.

I have been interested in the internet for a few years now, a newbie compared to many. I started to become excited about the possibilities of the Internet as I learned more and more what it was capable of accomplishing. I currently work for a non-profit gallery performance space as the Associate Director in charge of maintaining the website (which I designed http://www.puffinfoundation.org/forum/forum_new/index.html) and public relations. In the beginning I new very little about the revolutionary things happening on the web and how they could help my organization, but I had a sense of it and often tried to explain it to my boss. With the little understanding I had, it didn't come across as exciting as I felt it was, but my boss was keen on learning how to use webcasting and podcasting to record and broadcast our performances, anything more than that he wasn't to open to.

I've tried to introduce the idea of blogging with this in mind...our organization has personality, we have potential content that I can see being valuable to consumers. The craziest people come through here, with great ideas and talents, I can see us having a great blog. My problem now is to write a proposal that would be convincing enough.

The problems are these: My boss sees this endeavor as a drain on his resources, there would have to be writing and updating and researching, which I can understand. Also, the benefits are vague and hard to get a handle on...what would reaching out to people all around the world do if we are just trying to get butts in the seats here in Teaneck NJ? And finally, who is the audience? how do we reach them and ofcoarse how do we have a successful blog when the chances are we would be throwing effort into the abyss, or so people may think.