As community manager for happyfrog.ca, i often rally up a crews of  bloggers, photographers and podcasters to create social media of green minded businesses, sustainability focused organizations and other stories which the mainstream media don't pick up.

Recently at the EPIC Sustainable Living Expo in Vancouver, we pulled off the biggest social media bonanza i know of with over 50 posts including audio, video, and narrative, plus a Flickr pool of hundreds of candid shots from the trade show floor.