As online video becomes an increasingly popular tool, I've had a number of organizations ask me recently, "Should my organization use audio or video to tell our story?"

Before choosing any social media tool, first you need to ask yourself:

1. What is the goal I want to achieve?
2. Who is my target audience?
3. What are the communication tools I could use to achieve that goal?
4. How much time, staff and money do I have to put into this project?

Invisible 5 is an audio tour along Interstate 5 between San Francisco and Los Angeles.  The tour tells the stories of people and communities fighting for environmental justice along the I-5 corridor, through oral histories, field recordings, found sound, recorded music, and archival audio documents.

You can download the audio and accompanying maps, directions and stop info. from the site.  You can also buy a 2-CD set at Get Lost Travel Books and Aquarius Records in San Francisco.

After quite a lot of work,my consulting company, working with The Cedar Cultural Center, just released a revamped web site. (August 23) The new site features music and video, a searchable calendar, and quite a lot more.

The Cedar is a well-established nonprofit music venue in Minneapolis, and features world music, roots music, and lots of other entertainers who are not supported by the major music industry. 

The site is based on Drupal with quite a few stock and custom modules.  There was a lot of collaborative work involved between my company and The Cedar.