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IJCentral: A Movement to Support Global Rule of Law

Challenges Entered: 

The International Criminal Court (ICC) is the culmination of a 50-year movement to create the first permanent court established to prosecute perpetrators (no matter how powerful) of crimes against humanity, war crimes, and genocide.   But in its first cases the ICC urgently needs cooperation from the international community to fulfill its justice mandate as it confronts an entrenched culture of impunity.   Currently 108 countries are members of this treaty-based court, but powerful nations China, Russia and the U.S. have not ratified the treaty, known as the Rome Statute.   Ultimately all of us are the international community, and our project's goal is to greatly expand a global citizens constituency to demand that our leaders support an effective international justice system, spearheaded by the ICC, with actions to support the Court's arrest warrants, and pursue universal ratification of the Rome Statute.  

IJCentral, in tandem with documentary film "The Reckoning: The Battle for the International Criminal Court", will be at the core of a social network for global justice constituents, implementing a multi-platform citizen engagement strategy using geolocated mobile phone SMS text messages to generate a worldwide conversation about the rule of law and visualize the social network on the IJC Map. A joint survey conducted in Uganda (one of the ICC situation countries) by the Human Rights Center, the Payson Center for International Development, and the International Center for Transitional Justice shows that when people know more about the ICC, support for the ICC increases.

IJCentral has launched in beta stage, with Twitter adapted to the IJC Map as an initial entry platform to the global justice conversation.   We plan to expand the conversation by adding low entry barrier access such as an SMS short code and in-country mobile numbers using FrontlineSMS software with our local NGO partners around the world.   For example: after a screening of "The Reckoning" a high school class in Boston, using FrontlineSMS, could have a real time SMS Q&A with Internally Displaced Persons (IDP) camp leader Dennis Lemoyi in northern Uganda, one of the characters who appears in the film.   At this stage the site also includes resources such as the IJC Blog, aggregated IJC News, and the IJC Video gallery with ICC footage updated weekly, and links to all of our NGO partners and their Action alerts.  

A 3-year citizen engagement campaign will drive new constituents to IJCentral through screenings conducted around the world with our NGO partners and national/international television broadcasts of "The Reckoning", and online delivery of the film and related media modules for activists and educators.   Our measures of success will be the creation of a broad global database of international justice constituents that can be reached for calls to action in support of the ICC's justice mandate, and a vibrant international justice social network with low entry barrier SMS text messaging at its core, allowing for a truly inclusive global community that supports the rule of law in conflict resolution, and strengthens the mandate of the ICC for a world with justice, peace and security.    

Project Details
Project video: 
Project Assessment
Financial support: 
Project has financial support
Sustainability Model: 
IJCentral is managed by the Skylight Social Media audience engagement unit of Skylight Pictures, and our financial model is based on licensing "The Reckoning" to the educational market, primarily higher education, in both DVD and web streaming formats. We also have and anticipate receiving grants from institutions that supported "The Reckoning", which include The Ford Foundation, Humanity United, MacArthur Foundation, Open Society Institute, Sundance Documentary Program, and the Swiss Department of Foreign Affairs.
Expertise needed: 
Technical Expertise: We want to provide low entry barriers for potential international justice constituents to exchange information on IJCentral and have global conversations through mobile phone SMS text messaging, from the <a href="http://en.wikipedia.org/wiki/Internally_displaced_person" title="IDP">IDP camps</a> of northern Uganda to high school classrooms in Boston. To achieve maximum potential we need to provide access from a variety of mobile phone avenues, such as, regular mobile numbers using FrontlineSMS, short code SMS, and existing mobile apps like Twitter, and archive all this data.   Trying to combine all of these into one site and one ongoing global conversation is exceedingly difficult and presents many challenges. To have expertise in this field would be incredibly valuable.
Marketing/Media Expertise: How to get a message out into the world? What does it take to inspire someone who knows nothing about your cause? Where does activism come from?<br /><br />IJCentral's primary goal is to expand the global constituency for international justice and awareness of the ICC. We need marketing tools and expertise to stimulate people to join the movement. We believe that a cause in this information driven, multimedia society needs to penetrate the noise with savvy marketing and appeal to people's desire to participate in an activity with a social purpose.   Generating popular support for a movement like international justice needs creative thinking and receiving any help and advice in this field would be greatly appreciated.
Project goals: 
- National PBS broadcast of &quot;The Reckoning&quot; to drive new constituents to IJCentral (broadcast scheduled for July 14, 2009).- Academic and community screenings of &quot;The Reckoning&quot; to drive new constituents to IJCentral (3-year plan - multiple screenings are already scheduled).  - Implementation of FrontlineSMS software and IJCentral local mobile phone number accounts with our local NGO outreach partners, to enable 2-way global SMS group exchanges by October 2009.- Creation of an active social network database of contacts for international justice advocacy: 5,000 contacts by 12/31/09, 10,000 contacts by 12/31/10, 20,000 contacts by 12/31/11.
Identified Obstacles: 
- Internet connectivity for FrontlineSMS station in remote locations like Ituri Region, eastern Congo.- Multiple language accessibility to IJCentral social network.- Local carrier cost of SMS short code and SMS mass messaging.

giving people back their voice

after eight years that felt devoted to silencing those who sought justice and truth, this project fits seamlessly in with the new era that began with the election of barack obama. giving people a voice and a platform and the ability for real dialogue on justice and peace is an immeasurable power. i look forward to following this project and hearing the voices that emerge as a result.

Sudan/Darfur

Things are reaching a tipping point in the international justice arena. Today, the New York Times is reporting on people dying in Darfur as a result of President al-Bashir ejecting humanitarian groups from the country, denying much needed aid to refugees from the conflict. But there are also reports that the Darfuri refugees in the Kalma camp are striking and not allowing any Sudan government people into the camp until the NGO humanitarin groups are allowed back in.   We need IJCentral.org now more than ever to help communication within Darfur via mobile phones and to the international community. Lives are at stake.

http://www.nytimes.com/2009/03/23/world/africa/23darfur.html

Upping the Ante

As I wrote in my blog on IJCentral today, Sudanese President Omar al-Bashir has upped the ante in his attacks on the International Criminal Court by expelling humanitarian groups from Darfur.   We need more than ever to have effective global rule of law, the primary mission of the IJCentral initiative.   I hope we get the support we need.

Paco de Onis

Producer

Skylight Pictures

http://www.skylightpictures.com

the movement

The international justice movement already exists. The Coalition for the International Criminal Court is made up of more than 2,500 NGOs."The Reckoning" is a primer for a general audience to learn about and become engaged with the concept of global rule of law. So the idea of the "The Reckoning" film is to bring new audiences to the international justice movement via IJCentral.org.  

A fantastic project!

IJCentral brings together all the elements needed for a campaign of this nature. By linking a really powerful documentary like "the Reckoning" to a platform where information can be easily shared by constituents on the ground, IJCentral taps into the best of both worlds. It's both a platform to present, and collect, critical information. Creating a platform with wide visibility and reach like this has the potential to serve as a real deterrent to perpetrators of crimes against humanity. And providing a scalable, accessible, system to collect the "facts on the ground" can help generate a movement that would give the ICC the teeth it needs to do its job. It's an ambitious agenda, but with a pragmatic, smart, strategy like this, there is real potential.

A Good Assessment

 Thaks for this comment, which very concisely articulates the core mission of the IJCentral project!

 Paco de Onis

Producer

Skylight Pictures

http://www.skylightpictures.com

IJ Central shifts the paradigm for art/technology/human rights

IJ Central has created an important portal for the international justice movement - access to information is immediate and participatory, technology supports and enables global collaboration and education. Crimes against humanity are framed against a robust backdrop of healing and civic engagement - this project is a model for change in both art practice, innovation, and global mobilization for human rights.

A voice for those who are not heard

One of the most powerful aspects of the internet is its ability to show us worlds about which we know very little, to hear the voices of those we normally cannot. I think this project represents an ambitious and important effort to do just that. Crimes of such a large magnitude are often faceless, and though we have no doubt of their injustice, it is not always obvious who the real victims are, and what the costs have been. I think this project is important because it will give us all a direct link to those affected by these crimes as well as avenues to help and prevent similar situations.

I think this project has

I think this project has great potential because it utilizes the inherent strength of the internet--providing a clarity of the world through macro presentation (maps, news feeds, interconnectedness, a simplicity in presentation that allows for contextualization) with engagement on a microlevel (human-to-human interactions, opportunity for localized action, and so forth). I think all the best websites have perfected this balance. Intriguing.

 

Non-profit SMS aggregator

I just saw a Ken Banks interview on his FrontlineSMS Alert project in this gallery, and was excited to hear he is planning to develop a non-profit version of Clickatell for projects that require mass use of SMS messages, as ours does.   I also like his idea of providing a way for citizens to donate money toward a fund that will pay for SMS messages, one of the big costs of these SMS based projects.   It promises a formula for sustainability and we'll incorporate it into our project.   Does anyone out there have any thoughts/ideas about sustainability of mass SMSprojects?

Paco de Onis

Producer

Skylight Pictures

http://www.skylightpictures.com

Common denominator of Mobile Technology

Ken Banks has done a terrific job along with other organizations like Ushahidi in terms of forging new paths for the use of SMS and MMS technology for Human Rights advocacy.   It's imperative that we have to come up with non-profit models and ways to put these revolutionary ideas in everyones hands.

Twitter just recieved millions of dollars to forge ahead with the wild popularity of its company. Other companies are following suit and riding the coat tails of the potential for reaching millions of people in a matter of seconds through SMS. The saddest part though is that these companies see this opportunity primarily as a new tool for marketing and advertising. How are we going to put such a valuable tool to its greatest potential use?

 

Using available technology

Even though, as you say, companies like Twitter (and their investors) are looking for a commercial payoff, that doesn't need to be a bad thing for those of us working in the human rights field.   Because if Twitter can sustain itself, and hopefully spread around the world with local in-country numbers, or if smartphones spread through Africa for example and people can access Twitter through the web, we can apply the technology for our work, as we've already started to do with IJCentral.

 

Paco de Onis

Producer

Skylight Pictures

http://www.skylightpictures.com

IJcentral

The project is very ambitious and very necessary.   The battle for rule of law as opposed to rule of force or terror must be waged at all levels of society.   Traditionally, the people we most need to hear from in the discussion, the victims, are not heard, and to the extent that ijcentral can become a platform for people from the affected countries to participate in the justice debate and discussion, it is incredible.   Go for it.

A perfect merger of tech and human rights

I had the great joy of seeing this project mature during the producer's institute at BAVC, and I know that it's growth will mean the reduction of human rights violations and increased US participation in the human rights institutions of the world.  

Mobile Web / MMS

I like the way that many technologies are brought together here, however I think that there are ways it could be added to.

SMS's has some fundamental advantages (any phone) , however I think that this type of project needs to also embrace MMS and the Mobile Internet. MMS gives the power of vision and sound to communications whereas the Mobile Internet could allow for a greater amount of shared information, links, pictures, other media, group chat and full-blown social networking. Of course both MMS and Mobile Internet require higher end phones but the price is rapidly coming down and the coverage is improving throughout the world.  

SMS is inherently only 2 way so IMHO a social network would be hard to maintain unless it links in as a component of a web social network rather than being the core. The idea of using FrontlineSMS also has advantages but I haven't heard of various Frontline installations 'federating together' so it could be difficult to pull off a joined up system. I would try the centralised model first even if it does have international cost issues. Also shortcodes in some places may be appropriate but managing shortcodes in a large number of countries may be tricky/costly.

Hope this is useful

Rob Allen (see my entry here)

Is voice useful here?

Hey folks,

Love what you guys are doing. I submitted a proposal that has some broad similarities, but I started from the assumption that voice would be the lowest common denominator. Although there are certainly drawbacks that would have to be addressed, I think there is a lot of potential.

 My question: have you tried using voice in a context such as the one you have described here? What have your experiences been?  

 

Voice vs text

Thanks for your comment and you raise a good question.   The problem with voice is that it's more expensive, and the reason SMS is so prevalent in developing countries (an important constituency for our project) is that people are watching their mobile pennies and getting the max out of their prepaid network time.   Also, SMS allows for a kind of global conference on the IJC Map, as you can see with the Twitter tweets currently going up on the map, which are archived on our site - with voice there is no record for a history of thinking around the issue of international justice.

 

Paco de Onis

Producer

Skylight Pictures

http://www.skylightpictures.com

IJCentral SMS/MMS

 Rob, thanks for your insightful comment. We are initially embracing text messaging since it's the lowest common denominator in mobile communications, and we want to involve and engage as many people as we can at IJCentral. While mobile internet sites will undoubtedly be of value, there is a degree of lead time in developing a mobile site, and not everyone who we hope to reach out to will be able to access this kind of content. In terms of MMS, our colleague Ken Banks (developer of FrontlineSMS) tells us that later this year FrontlineSMS will support multimedia messaging, so we will look to incorporate that depending on the outcome of our SMS campaigns.   Now we just have to wait for the carriers to make the MMS devices affordable and ubiquitous.

Paco de Onis

Producer

Skylight Pictures

http://www.skylightpictures.com

co-promotion proposal

Paco,

After getting a good word about you from your friend and our, Mr. Ken Banks, we decided to include you in our promotions. Below is our voting announcement that we're distributing to all our members. We found that the voting directions were so poor that we had to break this into a 5-step process.

Would you include us in your promotions?

Dear Friends,

Hey, do you have a sec?

I need some help. my non-profit and some others are trying to win a non-profit challenge

1) Go here and register:   http://www.netsquared.org/hrc-ucb/vote
2) Then click "Vote in the UC Berkeley Human Rights Center Mobile Challenge" here: http://www.netsquared.org/user

3) Then vote for these 3 projects
http://www.netsquared.org/projects/frontlinesms-alerts

http://www.netsquared.org/projects/ijcentral

http://www.netsquared.org/projects/live-life-sms-alerts-save-trafficking...

4) Then click "View/Cast Ballot" (below your selected challengers in the upper right hand corner)
 

5) Then click "Submit Ballot"

Does that make sense?  

 

Israel Kloss

Founder, Cell Alert

CellAlert.org

israel@cellalert.org

cross-promotion

Israel, I'm sorry I just saw this now, as I've had limited accesss to the internet for a few days.   But the good news is that our team was already promoting your project anyway, and we all voted for it, so fingers crossed, we'll all find out the results in a couple of days!   I hope we all go to Berkeley in May, and best of luck on your great project - Paco

 

Paco de Onis

Producer

Skylight Pictures

http://www.skylightpictures.com

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