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Dialed In: A Toolkit to Liberate Your Cell Phone and Reclaim Media Agency

Challenges Entered: 
Unleash your Cellphone's Potential

Cell phones are increasingly used as the primary way to access the internet, especially for
people of color and young adults. However, whatever your skill level, existing federal
policies greatly restrict the usefulness of our mobile phones, inhibiting innovation and
improvements in service, not to mention driving up our monthly bills. Because of this, it
is crucial and urgent that cell phone users become knowledgeable in policy and technology
issues that affect mobile wireless technology’s affordability, accessibility, and functionality.

Dialed In: A Toolkit to Liberate Your Cell Phone and Reclaim Media Agency expands this
power of mobile phones by teaching people how to expand the existing functionality of the
devices that are already in their pockets.

A team of us—People's Production House (PPH), in collaboration with the Center for
Urban Pedagogy (CUP), the New Mexico Media Literacy Project (NMMLP), and the
Institute for Popular Education of Southern California (IDEPSCA)—are in the finishing
stages of developing ‘Dialed In.’ We’ve already produced a short documentary exploring
cell phone infrastructure and technology by looking at cell phone functionality, how
the market and service plans of mobile communications work and envisioning how
cellular handsets, mobile networks and service plans may better serve their consumers.

Building on this documentary and our expertise, we’ve created four fun and interactive
workshops that inform you about key technological issues, who regulates the infrastructure,
and how you can be a more savvy consumer and media justice advocate. Designed as
interactive games, the workshops help participants deconstruct how cell phone hardware,
software, and usage plans are linked and how media policies right now affect our everyday
lives. The Toolkit's modular architecture supports greater functionality by allowing various
users to emphasize particular skills while including the full range of curriculum. Certain
components will feature Spanish translations of the English material further broadening the
Toolkit's capacity. Best of all, ‘Dialed In’ also includes a DIY guide to producing media for
cell phones using free, open-source software so that you too can become a media maker.

Now all we need is support to help package our toolkit and get it into the hands of
educators, advocates, young adults, and policy makers across the country. With your
support we can use available mobile technology to expand whose voice gets heard and
transform the underlying policies that currently restrict the usefulness of mobile technology!

Project Details
Project image: 
Project video: 
Project Assessment
Financial support: 
Project has financial support
Sustainability Model: 
The four collaborating organizations, all social-justice non-profits across three states in the USA, jointly applied for funding to make the individual pieces of the Cell Phone Literacy Toolkit. We were able to cover the costs of making the Toolkit, but not of designing, packaging and distributing the toolkit. This is the most important part. We have done all the hard work to make it look appealing and now we need to go the last stretch to get it into the hands of people who can put it to good use. We are still looking for $10,000 to do all of this, and are pursuing various sources for this remaining money. A NetSquared award would cover half our costs of this production.
Expertise needed: 
* Teachers, educators, community and youth workers in low-income, communities of color to take the finished ToolKit and put it into action so that our communities learn how to fight for their communications rights!
* PR & Marketing specialists to help us push out this finished ToolKit far and wide so as many people as possible in the most marginalized communities can access the tools to get educated and get active.
Project goals: 
1. The Cell Phone Literacy Toolkit aims to give people the confidence and know-how to navigate the interconnected world of mobile operating systems, service contracts, and slick advertisements pushing the latest phones. At the same time, we will give them the knowledge and organizing networks to change that world.
2. We will establish specific policy goals through the course of production of the Toolkit. They will be in line with PPH's broad policy objectives to enable a quality, open Internet experience for mobile phone users and increase the usefulness of mobile phones for digital media production and distribution.
3. We also seek to transform the field of media literacy. As essential as cell phone literacy is today, we fear it will be a long, long time before the traditional media literacy community moves to address this need in anything like the comprehensive fashion we describe. We are just now beginning to see an awareness that media literacy cannot just be about consumption, that in these days of participatory media, literacy also has to include the ability to produce media, to speak as well as to listen. Though we sense excitement for our message that "policy is the new literacy," we know it will take some time before educators understand that policy, too, needs to be incorporated into media literacy education. Having a Cell Phone Literacy Toolkit will allow us to speed up this transformation of the media literacy field.
Identified Obstacles: 
* We are up against a big, powerful and well-resourced machine: The telecommunications companies that profit from our cell phones and mobile devices being poor quality, expensive and exploitative. These "telco's" don't want us to understand exactly how the technology works, nor what powers the government could have to regulate them on our behalf. Low-income communities of color need to get educated and get active to DEMAND our needs are being met.

Location

People's Production House Office
666 Broadway Suite 500
New York, NY 10012
United States
40° 43' 33.456" N, 73° 59' 54.024" W

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