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AGRICULTURAL MARKETING INFORMATION SERVICES-CAMEROON

Challenges Entered: 
farmers,consumers, poverty, famine,MDGs

Desktop

 

 


THE CAUSE OF THE PROBLEM IN THE DESKTOP IMAGES ABOVE WAS NOT KNOWN

 

Coming from a purely agrarian household in Cameroon, I was always shocked by the amount of efforts we put into the farming business, and at the end had very little financial dividends. My grand parents would take their produce, perishable most of the time to the market, hoping  that some consumers will buy them. Sometimes this blind quest paid off and they returned home with some money, but most of the time they had to abandon their products in the market because no one even asked to see their products. They will return home dejected.They  never gave up as the next market week saw them carrying their wares to the same market.

 

THE IMMEDIATE IMPACTS OF THE PROBLEM

I always felt bad in the face of these mishaps, because it meant that when schools resumed, they wont have enough money to buy my basic needs. Unknown to me then, the scale of the problem extended beyond our little hut. It affected the whole community. The dumping of food in the South West Region didnt solve the worsening food crises and and starvation in the Northern Region of Cameroon. Price hikes in the North meant food, a basic necessity could only be afforded by the very rich. The poor went hungry in the North while sheep and goats and pigs fed fat on the excesses abandoned by our parents in the market.The situation would degenerate into chaos and children forced to drop out of school because peasant farmers who depended on agriculture for income could not sell their products to send them to school.

 

THE BREAK THROUGH TOWARDS A SOLUTION

   As I grew up I never abandoned the idea of finding a solution for folks who labour so much yet get very little for their efforts. Then my studies in electronic government opened up my mind, to the possibility of using Information and communication Technologies at the service of the rural masses. This  struck a chord in me and I determined since then to pursue this objective and reduce the effects of information dirge on future generations. I  carried out a field studies in Cameroon on the potential of SMS to educate farmers, link them to ready buyers and reduce the waste and poverty which the lack of information had subjected them to.

 

 

My field studies were a success, and since 2008 I have been concentrating my efforts in providing information services to farmers throughout Cameroon.Once in a while my project suffers financial setbacks, and I would appeal to funding bodies for  the means that would enable my project  to continually buy SMS and render educative information and marketing services to these farmers. It is from funding that we can pay honoraries to domain experts who are always ready to give advice about s.

 

In the course of my search for funding, I applied for an Echoing Green Fellowship, hoping to get seed funding to the tune of over 90,000 USD , but I could only make it to the semi-finals. Previously I had made it to the finals of the N2Y4 awards but because my visa application was turned down, I couldnt make it to San Jose , California to present my ideas persoanally.

 

My strong desire to pursue a course which I know is both noble and just keeps me hoping that someday, the 18 Million Cameroon population, of which 70 percent are farmers would touch the hearts of funders who shall support my initiative.

 

HOW IS  AMIS-CAMEROON STRUCTURED  TO HANDLE SUCH A COMPLEX PROBLEM?

 

  THE  TEAM

AMIS-CAMEROON is run by a group of dedicated professionals. All of us have a keen understanding of the problems farmers and consumers encounter in their bid to locate markets and exchange commodities for mutual benefits. First we have identified the common problems along the production and supply chain .At surface level, one might be moved to see the farmer as the sole victim in this broken production and supply chain. But a closer look reveals something deeper:  consumers, farmers, siblings of  consumers and farmers, investors, Traders, Sponsors, Transporters as well as the very soil on which the farming is carried out all take a hit whenever there is a glitch in this chain.

HOW WE OPERATE

 

 

 

  Our Team is very conscious of the dangers of running a very complex set up. By spinning off several services that make up  AMIS-CAMEROON and selling them off to investors, we are able to disambiguate the complexities within AMIS. The disambiguation is taken care of by the AMIS BUSINESS CREATION & DEVELOPMENT (ABC&D) unit.

 

 

 

 

The AMIS BUSINESS CREATION & DEVELOPMENT unit is the brain trust of AMIS-CAMEROON. What we do at ABC&D is that we break up a complex operation into smaller modules. Then each module works independently towards meeting the goals of AMIS-CAMEROON.  At present the different   business processes that make up AMIS-CAMEROON include the following modules: AMIS Cash Vendors, AMIS Logistics, AMIS Agro-Consults, AMIS-Text Messaging, AMIS-Info-Kiosks, AMIS-Database Management, AMIS-Warehouses, AMIS-Cooperatives, AMIS-Content Providers.

AMIS-CAMEROON CREATES EMPLOYMENT POSSIBILITIES

 Each of these Modules is large enough to be its own employer, and we are soon organizing a fair to sensitize the General Public , and also  invite sponsors and investors to buy off these spin offs from us and manage them independently under the canopy of the AMIS-CAMEROON brand. The prospect of job creation by each of the 9 modules identified is a significant development for which we are already working towards a partnership with the Cameroon National Employment Fund.

  HOW A MODULE OPERATES

 An idea into how the modules function is explained here using the AMIS CASH VENDORS. This is a spin-off of the main AMIS network which we sold out to an entrepreneur. The entrepreneur is responsible for setting up Cash Points in villages and managing them to cater for the banking needs of farmers. This means that there can be as many cash vendors as possible all spread over the entire country .Our design pattern and business logic simplifies the number of operations carried out by individual service units and allows for scalability in operations.

OUR DOMAIN EXPERTS WORK IN COLLABORATION WITH INVESTORS, FARMERS AND AGRIC STAKEHOLDERS

We at AMIS-CAMEROON maintain general oversight. Our domain experts work hard to ensure  that individual modules throughout the service chain, from harvesting, to the logistics and the cash flows are well monitored to ensure client and user satisfaction at all levels.

 

 

 

 

Project Details
Project image: 
Project video: 
Project Assessment
Financial support: 
No
Sustainability Model: 
We have employed the community approach system where everyone, from farmer, to consumer, to transporter and Cash Point Vendors get the right motivation to work towards the success of the AMIS-CAMEROON initiative.By setting a system where the promise of gains is both real and within reach of everyone involved, AMIS-CAMEROON has been able to attract the confidence of the base populations who constitute its primary clientele. I have used AMIS-CASH POINT vendors (groups of shopkeepers and traders) in rural areas to serve as Banks for the rural areas which do not have any banking institutions. Accredited Cash Vendors disburse cash to farmers who have previously sent their crops to any of our regional warehouses or cooperatives for sale. We work closely with transporters to assure that farmers’ products constantly get ferried to needy populations on time. A small fee is charged and paid for all the services rendered along the supply and demand chain. Consumers can deposit their cash at a Cash Point close to them and request that a product that is far away be delivered for pick up at their desired Cash Point. The Cash Point Vendor Sends an SMS to the cooperative store housing the product. Once the product arrives both consumer and Cash point Vendor receive SMS informing them of this. The Consumer collects his product and pays a delivery charge that shall have been decided and agreed upon before the order is made. These little charges spread over a large farmer and consumer population assure the smooth functioning of the activities of AMIS-CAMEROON and keeps the Organization financially stable. Farmers also use the SMS channel to report strange phenomenons in their farms. They send an SMS to their local Cash Point Vendor. The cash Point Vendor follows up on the SMS by Calling the farmer to find out more about the problem, and request that a sample be brought. This sample is photographed and sent via MMS or email to Agro-Experts who study it and respond accordingly in real time. Such occurrences are broadcast Via SMS as warnings to other farmers. This helps limit damage to investment at a very early stage.This is called being your brother's keeper approach.
Expertise needed: 
Programmers for our complicated back office integration needs, especially with the growth of our membership along the years
Agronomers and Agricultural Experts whom we consult over the changing needs of the agricultural sector and how we can help framers meet up with these new trends
Writers to document and produce all that we do as a reference for research and other academics
Project goals: 
Benefit two hundred and fifty thousand farmers in the two years following funding Reduce by half the number of people who go to bed hungry daily because they cant have access to cheap food
Use our Seed4TheFuture Program to reach out to 1 Million farming groups throughout Cameroon with enhanced seeds that increase productivity. Reduce dumping of products by 80 percent by providing storage facilities for perishable products that cannot be sold Teach farmers how to preserve food so that it lasts longer
Provide technical assistance and education to rural farmers, encouraging them practice sustainable farming methods that preserve soil fertility and balanced ecosystems
Identified Obstacles: 
Iliteracy on the part of farmers which we combat through training seminars and workshops.
AMIS-CAMEROON does not have the financial means to pay honoraries to the speakers who agree to teach at seminars that we organize. Funding therefore is an obstacle to reducing the level of technical illiteracy and redundant farming practices that are increasingly counter productive. Maintaining our current team of dedicated workers. We are not sure they will remain with AMIS-CAMEROON should they get better job offers.
Some farmers are sceptical about the need to change from old practices. It takes time for farmers to accept that crop rotation is good for the soil's fertility . We intend to demonstrate this reality through our own farms: we shall periodically invite farmers to come and see how our efforts to rotate crops over extended periods is paying off. This means that we need to open more demonstration farms in the different regions that have upwards of 20 thousand farmers. Getting the land , labour and capital to work on these farms is a challenge which volunteer-ism alone cannot solve. Sometimes we just wished machines could fall from heaven and replace the extensive labour needed to develop these farms. Our Government itself is not doing much to encourage us in our efforts to work with the farmers towards achieving the goals we have set.

Locations

LIMBE, MILE 4
AMBAS BAY GARDENS
LIMBE PO BOX 125
Cameroon

So far so good. I read very

So far so good. I read very encouraging reviews from our fans and others. It appears word hasnt reached our farmers groups so that they give their support before the vote closes. I will do that now through our SMS channel and see what happens..

ArreyTim

keep it up! :)

keep it up! :)

Great project... helping to

Great project... helping to fill, Africa's and the world's food basket...wishing you the very best...keep going!! 

We are glad you realise the

We are glad you realise the impact of our effort, and thanks immensely for your support.

ArreTim , for AMIS

Great idea bringing services

Great idea bringing services right to the people in the rural area, because we know how difficult is the access to these services for them. 

 Hello Harry, This is getting

 Hello Harry,

This is getting more and more interesting. It's amazing how the communication between you and another partcipant 'Tobias" helps to bring the best you didnt say about AMIS-CAMEROON on your project pages.

AMIS-CAMEROON from your description and breakdown of its component parts is nothing short of a big venture and potential employer...

I give you my vote and hope you win,

Author Zigor

Hi Zigo, thanks for the

Hi Zigo, thanks for the comments.

yes we are doing what we can at AMIS-CAMEROON to meet up with new challenges. Your observation is just right..Tobias is like a mentor in the pack, and I think we should be grateful to have him as a competitor in this Challenge. I am confident his contributions have reshaped the thinking of many people on this forum...that the reason for participating is not only to win, but to enable "loosers" win through the positive feedbacks he continually provides.

Thanks for your vote.

Harry

Good work Harry..Keep it up.

Good work Harry..Keep it up. We at Ekiliwindi are behind you. I just came to Kumba to buy provision and checked my mail. Without your sms we are lost.

 

Good luck

Hi Lena, thanks for the

Hi Lena,

thanks for the encouraging talk..salute the Ekiliwindi group on behalf of the AMIS Team.

Harry

Hi Tobias, The points you

Hi Tobias,

The points you mentioned here have to do with : project details, technology used, partners, innovativeness and replicability of the AMIS-CAMEROON model in other countries, documentation of procedures  and how success is measured.

 I understand  just how important details are in  a competition whose judges know very little about the project .But  I wont  rewrite all over again my 2008 thesis that resulted in the creation of  AMIS-CAMEROON. I shall be as concise as possible because I realise that the exchange between us gives me the opportunity to shed light on aspects which no doubt escaped my attention. Today I shall brief you  on how we Operate. I hope you dont find this cumbersome

How we operate:

AMIS-CAMEROON is run by a group of dedicated professionals. All of us have a keen understanding of the problems farmers and consumers encounter in their bid to locate markets and exchange commodities for mutual benefits. First we have identified the common problems along the production and supply chain .At surface level, one might be moved to see the farmer as the sole victim in this broken production and supply chain. But a closer look reveals something deeper:  consumers, farmers, siblings of  consumers and farmers, investors, Traders, Sponsors, Transporters as well as the very soil on which the farming is carried out all take a hit whenever there is a glitch in this chain.

In order to handle these  problems , the AMIS BUSINESS CREATION & DEVELOPMENT unit identified  different Services that shall work independently to tackle the different problems. Each unit is large enough to be its own employer, and we are soon organizing a fair to invite sponsors and investors to buy off these spin offs from us and manage them independently under the canopy of the AMIS brand. Some of the  AMIS spin offs which we are soon to put on sale to investors include AMIS Cash Vendors, AMIS Logistics, AMIS Agro-Consults, AMIS-Text Messaging, AMIS-Info-Kiosks, AMIS-Database Management, AMIS-Warehouses, AMIS-Cooperatives, AMIS-Content Providers

 I shall get back to you tomorrow with the technology we use.

Tobias, you make me think, and wisely too

Regards

Thanks for your comments .

Thanks for your comments . Our ears are constantly open to contributions and we take great care to consider criticisms advanced. These feedbacks help us think about things that sometimes escape our minds.

Have a great day.

Harry

I love the Idea...as a

I love the Idea...as a student interested in agriculture, your initiative gives me the right drive to pursue my own education and create a farm , hoping to benefit through your organization, especially when there is high unemployment in the public service...This gives us the motivation to invest more in agriculture as the greatest employer..

Thanks for the mind opener.

Emmanuel

You are right Emmanuel. With

You are right Emmanuel. With the population of the world on a steady rise, and sources of food on a steep decline, Governments cant employ everyone...Thats true. Balance can thus be created when people like you use their good education to champion the course of one of the world's oldest professions------------Farming..We are here for you, and look forward to your support

I have read with great

I have read with great delight the activities and vision borne by AMIS- Cameroon and the great part they play in the livelihood of Cameroonian Farmers. All the best.

Thank you DIcaprio..Thats why

Thank you DIcaprio..Thats why we need your support to enable us carry our ambitious visions through to the end...

Regards 

Harry

I am really impresed with the

I am really impresed with the progress made by the AMIS- Cameroon project as I have had positive fedback from my parents back in Cameroon who are farmers. They have benefited a lot as a result of AMIS- Cameroon paving a new way for farmers through its technology Keep it up AMIS Cameroon.

Glad to hear these positive

Glad to hear these positive comments. They make us wish we could do better .We hope this year be a better one than last year for us so that our activities get to those who are yet to be reached and their livelihoods impacted as a result in a positive manner..

Keep the feedbacks coming.

Regards,

Harry, CEO-AMIS-CAMEROON

 

 

  Can I really apply as a

 

Can I really apply as a writer for your forthcoming projects? I am impressed that my service is important for your organization.

On a serious note, I think you need not only the money, but also the trust which I hear people at the base voicing out about your activities. Your presentation of the farmers problem and the consumers difficulties are all too real to be ignored.

I wish I had all the votes to give you, but trust in your self and continue being the winner you have always been, For the Sake of the farmers.

 

Goodluck

Mia

Hello Mia,  Of course we

Hello Mia, 

Of course we shall need at least a writer for our web pages and to document our activities throughout the year. I understand the importance of archiving and hope you keep in touch with us even if we do not win in this Challenge..Your manner of reporting our activities in the forums you belong shall create a dent and make us known to other audiences which we might probably be ignoring..

Thanks for keeping in touch.

Harry, CEO, AMIS

I heard about AMIS  your

I heard about AMIS  your activities from the small time cocoa farmers in mamfe. That was 2 years ago. when I look at the improvement in the handling of crops we businessmen buy from these farmers, I begin to see the impact of your activities. The happiness on the faces of the farmers and their willingness to help each other out with information is something that I find encouraging and worthy of praise.

When you finally set up your cash points in my area, I shall like to be one of your accredited cash vendors...I like the work your team is doing, that is why I reacted to the information passed on through our business society that we should vote for you.

Keep it up, dont be like the rest who think only of themselves.

 

Jackson, Mamfe

Wow!! a contributor from far

Wow!! a contributor from far flung Mamfe..I am glad to know your cybers and electricity outages permitted someone from that end to write.

I shall schedule a meeting with your Business Society and sort out further means of  cooperation between you and the farmers..Thats why AMIS was created.

My regards to your members,and I hope the electricity stays to allow the votes you promised pour in.

Thank you,

Harry 

 We still use those your

 We still use those your slides to give lectures to our local women at RUWDEC. I hope this challenge gives you the booster to continue the work you started.

Emma

Good to hear from RUWDEC. I

Good to hear from RUWDEC. I am glad the slides we prepared and used  for the last training seminar in Ekona are proving useful for you. We hope to make many of such available to the different groups we shall organize and help them see how we work at AMIS.

warmest regards,

harry

Interesting project. How do

Interesting project. How do we contact you after the Challenge?

Hi there...we are glad you

Hi there...we are glad you took time to read through the project. AMIS-CAMEROON is doing all it can with limited resources to meet the needs of farmers and consumers within Cameroon. We want to avoid the paradox of hunger in a situation of excess food supply.

Dont wait until after the challenge before you can contact us with your suggestions. You can do so now by visiting our website at www.amis-cameroon.org and send use the Contact Us link to get in touch.

 

We grow because you support us.

Thank you,

Harry, CEO, AMIS-CAMEROON

  Your project is simple to

 

Your project is simple to understand. I see the logic all the way. That's why I am giving you a star today and hope to vote for you tomorrow.

Do you foresee involving consumers from Calabar, Nigeria into your list of priority clients? We enjoy Cameroonian food, it is presently very expensive when traders bring it here. It would be interesting to hear how you shall exploit the very large market in Calabar as well.

hope you get the prize.

Jackson

Hello Jackson, I thanks for

Hello Jackson,

I thanks for this contribution from Nigeria. There are no boundaries to the movement of farmers' produce so long as this brings about alleviation of hunger and putting money into farmers' pockets. We want to stretch the markets for our farmers' produce as much as possible, and getting businessmen from Calabar to buy from our warehouses is something to be encouraged.

We hope that through our intervention, you shall get your cherished Cameroonian foods at the best prices.

Cast your precious vote for AMIS-CAMEROON and you shall have done your part in taking this one step further.

Yours truly,

Tambe Harry, CEO, Founder, AMIS-CAMEROON

Keep the good work..It helps

Keep the good work..It helps the people at the base

Princess Echi

Thanks for the encouraging

Thanks for the encouraging comments. We look forward to doing more with your support

SOUNDS LIKE A GOOD SOLUTION

SOUNDS LIKE A GOOD SOLUTION FOR  FARMERS AND CONSUMERS

Hi Mr Tambe,

I can see that your different challenges have improved your innovation for social change ideas.

I am impressed about the new things you are working on, and I had to call my village to make sure your services were present there. I was sure to hear NO! But my surprise was immense when they chanted me some of your popular slogans.

The Video was a bright idea...it said it all

I love the Cash Vendors thing , and I am sure your team shall continue coming with more solutions.

Goodluck..you have my vote next week.

Jessie

Thanks to comments from

Thanks to comments from people like you, we have taken the challenge to continuously carry out research for better solutions.

In a society where farmers have been completely abandoned by the Government agencies, it becomes increasingly impossible for them to even get a loan from the regular Banks. We hope that with time, our Cash Vendors shall be able to play that role in a minimal but decisive manner to help small farmers with loans to buy seeds, especially when these same farmers happen to be the same clients who use the Cash Points to collect money for produce old.

The mutual confidence hence established shall work to the favour of both parties and lend  life to the sustainability model we are introducing.

 

Thanks for your comments and your vote in advance.

Warmest regards,

Harry, CEO-AMIS-CAMEROON

This is an interesting

This is an interesting project idea - thanks for sharing. Your video was inspiring! 

I have added your project to my favorites on Netsquared. Can you also support Kabissa's project and give your feedback? We are a network connecting people and organizations for Africa - you are very welcome to also join Kabissa, an online platform where people and organizations working in Africa can showcase themselves and connect with each other for peer learning and information sharing.

The way you describe it, your project is very large and costly. It may be easier to find support if you break it into pieces and write proposals for each of them separately. 

Your sustainability model looks really interesting - I'd be really interested in learning more about it and in particular some case studies of how it works up and down the supply chain, the number of people you are serving and so on.

On the other hand, I think you need to come up with a sustainable way to cover your SMS costs - you can't expect to find funds for that from "funding bodies". Unless perhaps you can make a case for it in terms of a development project, perhaps to USAID or an organization like that. But for that you'd need to provide more detail about how it works and what the benefits are. 

Keep up the good work! 

Warm regards, 

Tobias

  Tobias, Thanks for the

 

Tobias,

Thanks for the gracious comments about AMISPROJECT and the valuable advice you offered.

Actually our Team is very conscious of the dangers of running a very complex set up. By spinning off several services that make up the AMIS-CAMEROON brand and selling them off to , we are able to disambiguate the complexities within AMIS.

We have done this through our AMIS-BUSINESS CREATION & DEVELOPMENT( ABC & D) unit. This unit is the brain trust of AMIS . What we do here is that we break up a complex operation into smaller units , just like you suggested. Then each  unit works independently towards meeting the goals of AMIS. An example is the AMIS CASH VENDORS, a spin-off of the main AMIS network sold out to an entrepreneur who sets up cash points in villages to cater for the banking needs of farmers. Our design pattern and business logic simplifies the number of operations carried out by individual service units and allows for scalability.

We at AMIS  of course maintain oversight and make sure that individual departments throughout the service chain, from harvesting, to the logistics and the cash flows are well monitored to ensure satisfaction at all levels.

Goodluck with your project

 

Hi Tambe,  Thanks for the

Hi Tambe, 

Thanks for the answers to my questions. It looks like you're doing great work and I look forward to learning more about it.

I think your project idea on Netsquared would be strengthened with more details about how exactly you operate, what technology you use, and who your partners are. I think the judges are also looking for innovations as well that can be replicated in other countries. How are you documenting your procedures and measuring your success?  

Warm regards, 

Tobias

Hi Tobias, I hope you got our

Hi Tobias,

I hope you got our feedback about how we operate.

On replicability, this is a concept we leave open to the receiving communities. We understand that circumstances differ so much and it is not really possible to take pre-packaged solutions from Cameroon and expect them to work for Nigeria for example.

What we provide are general outlines of how we work, and we hope that hosts communities shall always find patterns in our concept that can be adjusted to fit their situation. We dont have a One-Size-Fits-All prescription to make.

But our technology, using sms and internet to educate farmers, consumers is surely something that can be copied and adapted anywhere in the globe.

Our Innovation?? That is what makes us what we are. In our previous posting , we described the modular concept we applied to AMIS' structuring and operation. The Business logique within each module is not something we can discuss on this forum. We can only provide the skeletal frame of our operatives and crave the indulgence of the judges to excuse us for not divulging the elaborate plan here.

By the way, I want to say I enjoyed reading your posting in response to  Amy Sample. You really proved in ink and spirit to be the offspring of your father and stick to your own guns..Transparency as something that should not be clouded for no reason.

Keep the good work Tobias, and I know I shall give you a call one of these days.

Best,

harry

I can see from your website

I can see from your website that you have been working. I like the project goals you identified and how you simplified the engagement scheme to enable everyone participate. Good luck

Hello Beboly, Our resolve to

Hello Beboly,

Our resolve to simplify ICT for Farmers has been continually matched against the actions we take, and it warms our hearts to know that you took note of that.

Thank you.

Harry

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