Hi Net2, 

I've written another article on the emerging field of group fundraising using the social web.  This time, my article is about the work of a remarkable website called GiveMeaning.  I've tried to profile the personal committment that GiveMeaning's staff members invest in each group fundraising campaign created on their website. 

Here's an excerpt:

Williams sees a parallel between the GiveMeaning experience and picking up a Starbucks coffee.

By offering a consistent service-oriented experience, the website’s founder hopes to give millions of North Americans a good reason to regularly visit his online community instead of brewing up a giving plan on their own.

According to Williams, GiveMeaning excels at providing customized advice to individuals who want to turn the initial impulse to act into positive outcomes.

“Our website caters to people who at least once a year have an ‘I want to do something moment” said Williams. “GiveMeaning removes as many obstacles as possible from completing a fundraising task.”

At GiveMeaning, initiators of group fundraising campaigns begin by describing in general terms the outcomes they want to produce or the issues they want to tackle.

GiveMeaning staff then search their offline database to find the “best qualified organization able to receive funding” for that particular outcome or issue.

This process relieves campaign organizers from the lengthy process of tracking down a worthy organization, especially for projects situated outside of North America.

Continue reading "Give Meaning's New Year's Resolution: Make Philanthropy Simple"