Wondering how to incorporate the social web into your nonprofit pr strategy? Check out some of these sessions at the True Spin Conference happening January 31-February 1, 2008 in Denver, CO.

YouTube: Show and Tell
Jen Caltrider and Celia Alario
Come to this workshop with questions OR answers about YouTube. What’s worked for you? What’s backfired? Jen Caltrider will offer short introductory thoughts on how to create strategic and newsworthy YouTube videos, and then we’ll have a discussion, facilitated by Celia Alario.

What Could You do with 10,000 People for 10 Minutes?
Martin Kearns
What do World Bank protests, MoveOn.org and the national do-not-call list have in common? The success of these campaigns isn’t magic – it’s based on new models of advocacy. New web-based technologies provide collaboration, deliberation, filtering and publishing of information. Marty Kearns will illustrate our dynamic and changing landscape and demystify how networks, organizations and individuals can take advantage of new opportunities to achieve advocacy objectives.

Parsing the Political Blogosphere: Authority among whom, about what?
John Kelly
It is not easy to know what is going on in the blogosphere, outside of your own corner at least. Common wisdom is often wrong, current tools are almost useless, and expert opinion is frequently just glorified hearsay. We look at some new ways of seeing what is really going on.

How to Collaborate with the Netroots and Bloggers
Craig Aaron, Chris Rabb, Apollo Ganzales
How to care for and feed the Netroots? How do blogs fit into the strategic communications efforts of progressive advocacy groups? Bloggers and PR people on this panel will address these questions and more.

The Use of Advanced Technology for Outreach Campaigns
John Amos and Paul Woods
This workshop will explore the uses of satellite and aerial images for environmental communications and will also present cases of how free open source tools like Google Earth, YouTube, and blogging have been used to reach new and broader audiences.