Communities will learn about and care for their local environment and plan for a sustainable future. They will "think globally and act locally"

Natural Areas Association’s (NAA) is developing a model collaborative and networking tool for the conservation community. Through NAA’s proposed mashup, environmentalists will be able to communicate more practical information, at one time, better. Natural areas are “areas of land which have scientific, educational and esthetic value by reason of distinctive natural features. These include areas having unusual plant or animal life and areas having remnants of the original vegetation which have not been disturbed by the activities of man.” – George B. Fell, founder of the NAA and The Nature Conservancy. Natural areas managers who can share recent study findings, new management techniques, methods, and tools will both disseminate and learn from information and help to increase the amount and quality of our planet’s biodiversity. NAA proposes a mashup that disseminates large amounts of constantly changing, comprehensive, technical information, (by emailing website registrants, based on their registered interests, or via a search engine or site search) to anyone taking action. NAA’s website will provide relevant answers and solutions to broad and deep natural areas conservation and management questions.

We can conserve American natural and urban habitats so more birds, and humans can thrive.

We can model activism initially focused on an immediate crisis that will result in a general good. Consider how birds and humans share exactly the same life-support system. What we do for [name of animal here] we do for ourselves.

We will strengthen the connection between a crisis (ex. bird die-off) and direct political advocacy. Responders use onsite text to briefly describe the crisis and urge their elected officials to sponsor legislation. Resonders don't have to join a group, pay dues, go to meetings etc..

We can create a mashup template which can be used for similar crises (ex. concentrations of breast and prostate cancer victims) and resources (ex. places with little or no incidence of cancer).

The internet will osmose into the cell phone. Many internet transactions could easily be done on a regular cell phone using text messaging & other nifty mapping etc tools.

Freecycle.org: n. 1 a web community which enables people to give items away in their local community rather than to throw away these items of little or no monetary value. 2 a global gift economy which keeps hundreds of tons a day out of landfills.

Cell: n. 1 the most basic unit of life surrounded by a thin membrane which enables the absorption of nutrients. 2 a mobile phone requiring no cord or computer to connect with other members of ones community.

Osmosis: n. 1 the passage from one medium into another through a thin membrane such as the wall of a cell so as to equalize the concentration on both sides of the membrane. 2 an apparently effortless absorption of ideas.

The Freecycle Network current enables millions of members to effortlessly exchange items for free in 85 countries. 100% of all exchanges are limited to the medium referred to as the "internet." The concentration of activity is extremely high.

The other medium is the cell, or "mobile phone." This medium has a concentration of gifting of 0% and is an vast & undeveloped medium protected by a surprisingly thin membrane from the “internet.” Oddly enough, this medium is highly fluid and has become naturalized on every continent and is much more widespread than the so-called "internet" medium.

Nearly every humanoid carries such a medium on their person, not only in the more developed "Western" biome, but also in virtually every varying and developing micro-climate and biome on the planet. In fact 80% of all phones in Africa are “mobile phones.”

This project seeks to enable a penetration of the thin membrane which separates the cell from the highly concentrated medium which is this internet. With careful treatment and web/cellular engineering we believe that we can bring about a concentration shift to 50/50.

By enabling the cell to assume the functionality of the net, a viral expansion and dissipation is achieved of what may then become a truly “global gift economy.”

mashup catalysts: n. pl. 1 Coding which enables offering of items and their receipt directly via cell phone in interaction with Freecyle.org and other local cell phones. 2 Linkage to existing mapping functionality which then provides directional input on the cell phone to guide the humanoid to the local gift pickup location.