Rural farmers in Butaleja District will commercialize their agricultural activities. Farmers will integrate GPRS,Mobile SMS technology and Community Radio for market intelligence sharing on agro-enteprise. The project through strategic public-private partnerships aims to revamp the defunct public warehouses to establish the Warehouse Reciept System(WRS) to facilitate collective storage of produce, market information sharing and thus improved incomes for poor rural farmers.

The liberalization of the agricultural sector in Uganda resulted into the collapse of the cooperative movement which was a public vehicle for collective marketing and transportation of enterprises with the support of government. Farmers relied on this infrastructure such as government silos, warehouses and the transport chain with a one stop-center for export called the Uganda Commodities Exchange(UCE). Economic liberalization rendered public intervention and therefore these parastatals in irrelevant living farmers to the dictates of the market economy.

Uganda is a land-locked country.80% of the citizens are rural-based and engaged in subsistence agriculture. The net effect of lack of market access has aggravated poverty. It is the most vulnerable cohort of the population that requires strategic interventions to stimulate enterprises and market development.