May 30, 15:01:41 PDT> Alex: Our 3pm is Lisa Stone of BlogHer

May 30, 15:02:14 PDT> Alex: her last session is just wrapping up

May 30, 15:03:59 PDT> Alex: I have a question for the room:

May 30, 15:04:26 PDT> Alex: can anyone recommend an RSS aggregator/newsreader that will display feeds in chronological (as opposed to reverse chronological) order?

May 30, 15:04:42 PDT> Alex: in theory bloglines should do the job but I can't get it to refresh the feed

May 30, 15:04:59 PDT> Lisa Stone: Hi everybody!

May 30, 15:05:05 PDT> Stephen NZ: Hi lisa

May 30, 15:05:06 PDT> Eric: Hi Lisa :)

May 30, 15:05:07 PDT> Tuesday Gutz: Hi Lisa stone

May 30, 15:06:59 PDT> Emily: Hi

May 30, 15:07:17 PDT> evonne: Lisa, did you just finish a session? Tell us a bit...

May 30, 15:08:15 PDT> KevinMarks: hi, I'm in tagging

May 30, 15:08:22 PDT> Lisa Stone: Absolutely - just left the session on distributed grassroots marketing with Tara Hunt (pinko marketing), Elisa Camahort (blogher) and Chris (Mozilla ad)

May 30, 15:08:33 PDT> Lisa Stone: I'm biased where Elisa's concerned. :)

May 30, 15:08:47 PDT> Peter Rees: :)

May 30, 15:09:07 PDT> Lisa Stone: I wrote down her five principals. Ya'll interested in having me type them here?

May 30, 15:09:32 PDT> evonne: please, that would be helpful!

May 30, 15:09:34 PDT> Peter Rees: sure

May 30, 15:09:50 PDT> Lisa Stone: Okay, here goes: Tara Hunt's pinko marketing presentation.

May 30, 15:10:06 PDT> Lisa Stone: Pinko Principle #1: Inbound rather than outbound messages

May 30, 15:11:09 PDT> Lisa Stone: Tara described a major directional change in influence. Used to be that Influence began with Elites and then petered out with Amateurs. Today she says (and tomorrow too) it'll be the reverse -- Amateurs will be major influencers.

May 30, 15:11:47 PDT> Lisa Stone: Principal #2: Be a community advocate -- rather than a company evangelist

May 30, 15:11:57 PDT> Lisa Stone: Whoops - make that Principle. :)

May 30, 15:12:29 PDT> Lisa Stone: Pinko Principle #3: 100 percent authenticity. Time to become ethical. She gave the example of the Chevy Tahoe make-your-own ad.

May 30, 15:12:50 PDT> Lisa Stone: Pinko Principle #4: Serve niche markets - not the overserved so-called market segmentss.

May 30, 15:13:05 PDT> Lisa Stone: Pinko Principle #5: Follow open-source principles.

May 30, 15:13:21 PDT> Lisa Stone: This last bit led to my favorite quote by her: "Let the community hijack where you're going."

May 30, 15:13:37 PDT> Lisa Stone: So there you have it!

May 30, 15:13:50 PDT> evonne: Wow, love that. So true with good viral art movements too....give people power to create and they will play with you ;-)

May 30, 15:13:52 PDT> Lisa Stone: I definitely recommend her site...searching for the URL...

May 30, 15:14:15 PDT> Lisa Stone: Here's her blog URL: http://www.horsepigcow.com/

May 30, 15:15:16 PDT> Lisa Stone: Yeah, evonne, Tara quoted Time mag's statement that peer productin is the most powerful production model of the 21st century.

May 30, 15:16:09 PDT> Lisa Stone: P.S. I see Liz Lawley was on before me. She. Is. A. Genius.

May 30, 15:16:59 PDT> evonne: We can see that too Lisa. Amazing stuff. Thanks for the pinko marketing. I'm interested to hear your videoblogging thoughts....

May 30, 15:17:05 PDT> KevinMarks: Liz is here?

May 30, 15:17:20 PDT> Lisa Stone: Liz WAS here, sorry, looks like she signed off. But you're here! Hi Kevin.

May 30, 15:17:35 PDT> Lisa Stone: Evonne, I was just talking in the hallway here with Heather Gold about vlogging.

May 30, 15:17:35 PDT> KevinMarks: Hi Lisa

May 30, 15:17:58 PDT> evonne: We're testing Videobomb this week, fun stuff so far. Going to integrate with Democracy for our new site.

May 30, 15:18:25 PDT> mseyfangLearnDog: ah, so this is the hallway - what time is it over there?

May 30, 15:18:26 PDT> Stephen NZ: Sounds great. Is that a new happening at http://www.blogher.org

May 30, 15:18:31 PDT> evonne: I'm looking for participatory platforms for vlogging -- any place that encourages the audience to submit and enter the stream.

May 30, 15:18:35 PDT> Lisa Stone: Oh is that videobomb.com?

May 30, 15:18:46 PDT> evonne: yes, just trying it out, started about a week ago.

May 30, 15:19:04 PDT> Stephen NZ: Is there much uptake in vblogging?

May 30, 15:19:05 PDT> evonne: testing out five different video hosting sites: youtube, google, ifilm, revver and ourmedia

May 30, 15:19:25 PDT> evonne: our friends on youtube hit 20,000 hits in less than three weeks.

May 30, 15:19:27 PDT> Lisa Stone: Okay, here's what we're up to on http://blogher.org: We are beginning (gulp) the process of redesigning the beta site. And many many people out there are interested in submitting various media - audio, video, photo, illo, etc.

May 30, 15:19:50 PDT> Lisa Stone: In a perfect world, we'll have an option where you - the - user can tag by type as well as topic.

May 30, 15:19:54 PDT> KevinMarks: youtube is very big

May 30, 15:20:00 PDT> evonne: more visited than mainstream news sites now....

May 30, 15:20:28 PDT> Lisa Stone: Enormously big indeed. And it gives me pause to even consider mentioning that because of course I see all the warts on our text only site that I'd like to fix too...

May 30, 15:20:37 PDT> Emily: will more users be able to submit blog entries on the site? (instead of just the editors)

May 30, 15:20:37 PDT> KevinMarks: http://technorati.com/pop/youtube/

May 30, 15:20:56 PDT> Lisa Stone: But Lisa Williams the brilliant once said to me, "Anything perfect is dead." So I take strenth from that. Or at least rationalization...

May 30, 15:21:09 PDT> KevinMarks: life is about change, yes

May 30, 15:21:09 PDT> Lisa Stone: Emily, do you think we should open up blogging BlogHer to users?

May 30, 15:21:16 PDT> Emily: yes

May 30, 15:21:28 PDT> Emily: when I first signed up, I thought I would be able to do that

May 30, 15:21:37 PDT> Emily: and I can't

May 30, 15:21:52 PDT> Emily: having another blog would be hard to keep up with though

May 30, 15:22:38 PDT> Lisa Stone: I know what you mean there re: another blog! So right now, you have the ability to comment on anything and start any forum conversation you like - but you'd like to do more?

May 30, 15:23:12 PDT> Emily: yes

May 30, 15:23:28 PDT> Emily: not exactly sure what

May 30, 15:23:33 PDT> Lisa Stone: Cool - that's great to know. What do you think you'd post about - just curious about your areas of interest.

May 30, 15:23:38 PDT> Lisa Stone: Oops - you read my mind.

May 30, 15:23:45 PDT> Emily: I think not many people read the forums

May 30, 15:23:54 PDT> Emily: checking the website real quick

May 30, 15:24:07 PDT> Emily: I am interested in writing about nonprofits, web design, and education

May 30, 15:24:37 PDT> Lisa Stone: It's interesting isn't it - I'm really comment focused myself. I think it's because the forums feel more live and I tend to go online at odd times, when the kids are occupied or asleep, etc.

May 30, 15:25:04 PDT> Emily: I'd also like to see more networking between bloghers on there

May 30, 15:25:19 PDT> Lisa Stone: Ah! How would you do that?

May 30, 15:25:53 PDT> Emily: not exactly sure

May 30, 15:26:05 PDT> Emily: that's one reason why the blogging would help with that

May 30, 15:26:22 PDT> Emily: setup groups to join on there

May 30, 15:27:03 PDT> Lisa Stone: One of the things I'd like to see more people feel like they could do is to use the comments to link off to writing they've done that's related to the subject at hand. This weekend, for example, we had a

May 30, 15:27:45 PDT> Lisa Stone: terrific debate about civil unions on the site -- every part of the political spectrum was involved -- and I just know some people have written about this on their personal blogs before and since. But they weren't linking to their writing.

May 30, 15:27:59 PDT> Lisa Stone: So I am now making a note in my notebook to go blog abou tthis in fact...

May 30, 15:28:22 PDT> KevinMarks: do you collate stuff via tagging, Lisa?

May 30, 15:28:28 PDT> Emily: it's very time consuming to look through the long list of blogs

May 30, 15:28:39 PDT> Emily: I'd also like to see a frappr map for blogher

May 30, 15:29:07 PDT> Lisa Stone: Sorry - got kicked off the network.

May 30, 15:29:46 PDT> KevinMarks: http://technorati.com/blogs/blogher?sort=recent can give you recently-updated blogher blogs

May 30, 15:29:48 PDT> KevinMarks: if they tag their blog as blogher

May 30, 15:29:59 PDT> Lisa Stone: Yes Kevin, we do aggregate via tagging. Right now we aggregate via 20+ hot topics. And in the coming months, we look forward to growing the number of tags we have so that folks can specialize -- for example, a Web design tag that would be include

May 30, 15:30:00 PDT> Lisa Stone: under Technology & Web.

May 30, 15:30:52 PDT> Lisa Stone: I got some great advice from people like Nancy White, Alex S, that starting with a grokkable list could help with adoption. Now that 2500+ people have joined the site and listed 3500+ blogs, however, the tags need to get a little more specifi

May 30, 15:31:34 PDT> Emily: what is a grokkable list?

May 30, 15:32:06 PDT> Lisa Stone: Oops - sorry, showing my sci fiction side.

May 30, 15:32:13 PDT> Lisa Stone: I mean an easily undertandable list.

May 30, 15:32:22 PDT> Emily: what kind of list?

May 30, 15:32:43 PDT> Lisa Stone: List of tags, per Kevin's point.

May 30, 15:32:45 PDT> KevinMarks: 'grok' means 'understand, get a gestalt of'

May 30, 15:33:08 PDT> Emily: how are you getting the tags?

May 30, 15:33:15 PDT> Lisa Stone: Nice - much better than my definition Kevin.

May 30, 15:33:31 PDT> Lisa Stone: The tags are the "what's hot" topics listed on the site in the left-hand margin...

May 30, 15:34:07 PDT> Emily: oh ok

May 30, 15:34:11 PDT> Emily: those are the tags

May 30, 15:34:28 PDT> Emily: aren't each entry on there part of that category/tag?

May 30, 15:35:18 PDT> Lisa Stone: Say, I just found out that I have to meet with a moderator in five minutes - yow. So I'll quickly answer your question Emily and then I must sign off for now: Each entry is assigned tags by the author. We're using it as a sort of filing system.

May 30, 15:35:28 PDT> Lisa Stone: Emily - what's your blog name?

May 30, 15:35:39 PDT> Emily: Emily's World and Nonprofit Blog Exchange

May 30, 15:36:13 PDT> Emily: look at Beth's post on Blogher

May 30, 15:36:13 PDT> Emily: she linked mine

May 30, 15:36:39 PDT> Lisa Stone: Of course - I know your blog. Nice to meet you. Thanks everybody - and again, I think Tara Hunt is a terrific presenter. I completely recommend her.

May 30, 15:37:07 PDT> KevinMarks: http://technorati.com/blogs/blogher.org shows what we find of their tags

May 30, 15:38:07 PDT> Emily: interesting

May 30, 15:40:38 PDT> evonne: writing to Tara now, thanks for sharing those pieces Lisa.

May 30, 15:40:57 PDT> Eric: I do find collections of blogs interesting for finding trails interesting for me to follow, but difficult when I want to structure them.